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2007 Models of Excellence Award Winners


These exemplars are announced to the media and showcased at the annual InfoCommerce conference, the event where the most talented and dynamic infocommerce publishers from around the world meet to collaborate on new ways of doing business. It is a distinct honor to be selected as a Model of Excellence, and here are the best of the best in database information publishing.
2007 Award Winners
TechStreet, a Thomson company

Ann Arbor, MI
www.techstreet.com
MofE Profile
Andrew Bank, Director, Business Development
Techstreet has a simple mission, elegantly realized. By centralizing content from hundreds of national and international standards bodies and adding value in a number of ways, Techstreet has created a centralized standards repository and delivery platform with strong workflow characteristics.
Business Model: Subscription Supported: By the Slice
NOZA Inc.

Santa Barbara, CA
www.nozasearch.com
MofE Profile
Craig Harris, Founder and CEO
NOZA has built a simple and very powerful database of charitable gift givers, both individuals and organizations, and the size and nature of their donations. The database now contains a remarkable 25 million donor records dating back to 1994. The database is used by nonprofit fundraisers and other researchers.
Business Model: Subscription Supported: Pure Subscription
Owen Media Partners Inc.

Toronto, Canada
www.macraesbluebook.com
MofE Profile
Hugh Owen, CEO
MacRAE’s Blue Book, the nation’s oldest industry buying guide publication, founded in 1893, was left for dead as a print product in 1999, then re-launched as an online-only product in 2003 to tremendous success. In addition to this unusual heritage, MacRAE’s provides a wonderful example that the classic buying guide model can and does work extremely well online.
Business Model: Advertising and Transaction Supported: Free Listings with Paid Enhancements
Conducive Technologies Inc.

Portland, OR
www.flightstats.com
MofE Profile
Jeff Kennedy, CEO
The FlightStats website is a tour de force of powerful and elegant data aggregation, interpretation and presentation. Simply put, it tells you as much as you’d ever want to know about any specific airport, airline or specific flight, valuable information ranging from on-time performance statistics to real-time tracking of planes in flight.
Business Model: Advertising and Transaction Supported: Free with Third-Party Ads
PublicRoutes.com

New York, NY
www.publicroutes.com
MofE Profile
Marc Sellouk, CEO
Currently serving 21 metropolitan areas in the United States as well as London, PublicRoutes.com provides an interface similar to that found on other mapping sites, but with options to specify mode of transportation: bus, subway, rail, even ferry, or the best combination of transport modes to get from one point to another. PublicRoutes.com will even provide the best route between two points for people who – gasp – want to walk.
Business Model: Advertising and Transaction Supported: Free with Third-Party Ads
RigData

Fort Worth, TX
www.rigdata.com
MofE Profile
Ed Seifert, President
Using an in-house research group, RigData tracks who is drilling what and where along with numerous other details important to the U.S. drilling industry. It monitors new drilling permits, and conducts regular telephone surveys to identify important activity in the field. Every business day of the year RigData tracks more than 700 oil companies, 300 drilling contractors and 2,200 drilling rigs all across the country.
Business Model: Subscription Supported: Pure Subscription
A.M. Best Company

Oldwick, NJ
www.ambest.com
MofE Profile
Arthur Snyder, President & CEO
For researchers and analysts, workflow integration more often than not means a tight integration between a publisher’s database and Microsoft Excel. Serving a base of financially-savvy analysts, A.M. Best knew it had to do more with its Excel interface than simply dump data. The result is BestLink for Excel, a user interface that now front-ends A.M. Best’s global insurance and banking database.
Business Model: Subscription Supported: Pure Subscription
GreatSchools Inc.

San Francisco, CA
www.greatschools.net
MofE Profile
Bill Jackson, Founder, President & CEO
The non-profit venture GreatSchools.net allows parents to learn about and compare any elementary, middle or high schools in the nation. Data, which are obtained from state education departments and the National Center for Education Statistics, are integrated and normalized. Users can look at basic school statistics, student and teacher demographics and test results.
Business Model: Mixed Models: Licensed for Distribution
CarFax

Centreville, VA
www.carfax.com
MofE Profile
Richard Raines, President
CARFAX collects title and registration information on every automobile from the 50 state motor vehicle departments. On top of this base, it layers information obtained from police departments, insurance, car rental, and automotive warranty companies, along with dozens of other sources, building a database currently in excess of 2 billion records.
Business Model: Mixed Models; Licensed for Distribution
TitleZ

Palo Alto, CA
www.titlez.com
MofE Profile
Rhonda Abrams, Founder & CEO
TitleZ has a simple and fascinating content model: building a giant database of historical book sales trend data by collecting book sales rankings from Amazon (with permission). With Amazon driving so many book sales, its book sales rankings are increasingly used as an indicator of how a book title is doing in the marketplace. There’s only one limitation: Amazon only reports current rank, so it’s impossible to see a trend over time. Enter TitleZ.
Business Model: Subscription Supported: Pure Subscription
PayScale, Inc.

Seattle, WA
www.payscale.com
MofE Profile
Michael Metzger, CEO
Comparable, trustworthy and current salary information is hard to obtain, but Payscale has found an innovative approach that is elegant in its simplicity. Users anonymously contribute information about their jobs and salaries, and in exchange are able to access and receive an apples to apples match of people just like them.
Business Model: Subscription Supported: User Contributed Data
Oodle, Inc.

San Mateo, CA
www.oodle.com
MofE Profile
Craig Donato, CEO and Founder
While at first glance Oodle may appear to be just another aggregator of classified advertising, it has actually gone to great lengths to differentiate itself, with an impressively searchable database and innovative twists on the data it brings together.
Business Model: Advertising and Transaction Supported: Free Listings with Paid Enhancements


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