Data Content11 | November 2-4, 2011 | Loews Philadelphia

Ken Anderson
Co-Founder of Marketing Solutions, Ltd.

Ken Anderson is Co-Founder of Marketing Solutions Ltd., a consulting ,entrepreneurial boutique. Anderson is a serial entrepreneur with particular expertise in data acquisition, distribution, custom development and related services. He founded ClickData.com, a database marketing company that has received Info Commerce’s Model of Excellence Award for creative use of public data. ClickData.com was sold to Dolan Media in 2000 and then sold several years later to LexisNexis. Anderson remained President of the division for 5 year after the sale. He is currently involved in launching a consumer oriented online health concierge service called First Stop Health. Offline Anderson is involved in building schools in Guatemala.

“Data publishers now need to offer more data points and deliver them in real time. Acquiring data using traditional methods is costly and time consuming. Crowd sourcing along with automated agents can help publishers complete data acquisition cycles faster and cheaper. Sometimes these efficiencies can even produce new products.

Crowdsouring is added to a traditional aggregation model by breaking down the data gathering process into micro- jobs. Crowdsourcing platforms such as Amazon’s Mechanical Turk offer, is an efficient way to present, capture, validate and pay for each micro task as it is completed. By taking the result of each pass and building on the previous result a complete record can be built very easily. Many times there are tasks that don’t require human intelligence, in these cases the use of automated agents sometime called scrapers or bots can be used more efficiently to acquire data. Both methods can be used together to help find a single record.”

Adam Bryan
Managing Director, Insurance & Retirement Services, The Depository Trust & Clearing Corporation

Adam Bryan is the Managing Director for DTCC’s Insurance and Retirement Services business. Insurance and Retirement Services is the central messaging hub for annuity transactions and a partner and leader with the insurance industry in the effort to automate, standardize and centralize the processing, monitoring and reporting for insurance products. Mr. Bryan previously served as DTCC Managing Director for Customer Services, where he led the company’s efforts to fully integrate all Customer Service functions.

Mr. Bryan joined DTCC’s senior management team from Omgeo, a global joint venture between DTCC and Thomson Reuters, where he had served as President and CEO since 2000. During his tenure at Omgeo, he led the way in automating trading for both the fixed income and equity markets.

Before joining Omgeo, Mr. Bryan was Chief Operating Officer at the Investment Management group of Thomson Financial. Prior to that, he served as Chief Operating Officer of Thomson Financial ESG, based in Boston, and as Managing Director for ESG in Asia since January 1999.

Earlier, Mr. Bryan served as Managing Director Asia-Pacific for Thomson Financial Publishing Group, helping to establish Thomson Financial’s publishing business in the region. He was also the Chief Financial Officer for Thomson Financial’s operations in Asia.

Before joining Thomson in 1992, Mr. Bryan worked for Coopers & Lybrand, based in both Sydney and London, in their Corporate Services and Audit Divisions.

Mr. Bryan is a Chartered Accountant and holds a Bachelor’s degree in Business.

“DTCC is at the heart of the insurance industry, connecting a growing community of over 400 insurance carriers and distributors that market insurance products. We process approximately 150 million annuity transactions each month, which means we have a tremendous amount of industry information and market intelligence in our systems that can be used to help our customers manage and grow their business.”

Marc Chaikin
Founder & CEO, Chaikin Stock Research, LLC

Marc Chaikin is a recognized expert in stock market analysis. After more than forty years on Wall Street, Marc founded Chaikin Stock Research to empower self-directed investors with professional-quality decision-making tools previously available only to Wall Street professionals. Launched in 2011 as an iPhone app and desktop widget, the stock research tools meet the needs of a new generation of investors with an increasingly mobile life-style.

Prior to 2009, Marc developed computerized stock selection models for professional money managers as well as for individual investors. In addition, he pioneered and created the first real-time analytics workstation for portfolio managers and stock traders; his proprietary analytics are now part of Thomson Reuters’ institutional workstation.

Marc also created the widely-used Chaikin Oscillator and Chaikin Persistency of Money Flow, the basis of Investor’s Business Daily’s Accumulation/Distribution Rating. His indicators’ predictive value has made them de facto standards in most technical analysis software packages.

Marc was recently named one of the “Top Wall Street Experts and Opinion Leaders” by WallStreetEconomists.org. He is a regular guest on Fox Business, and on CNBC.

“Investors are relying on their mobile devices more and more to stay in touch with and monitor their investments. To meet the needs of this new generation of investors, we publish financial data on an iPhone app for investors to access from wherever they are, 24/7. Coupled with the massive shift of assets from traditional brokerage firms to self-directed online brokerage accounts, investors no longer rely on brokers for information … they access data via smartphone or computer.

I started Chaikin Stock Research in 2009 to deliver financial information to this new generation of self-directed investors who are fed up with Wall Street, but are left to their own devices to make investment decisions. Confronted with masses of information to sort through and analyze, Chaikin Power Tools simplifies investors’ buy/sell decisions by distilling complex financial data into intuitive green/red displays and digital charts, delivered on mobile and website platforms. We solve the information overload problem.”

Paul Cimino
CEO, Brilig

Paul, a well-known Internet innovator and leader in e-marketing, currently serves as CEO of Brilig, the world’s first cooperative data marketplace for digital advertising. Previously Paul served as CTO at QualityHealth.com, a leading interactive marketing and media company in the health sector. Prior to MTS he was COO at CAC Media an early IPTV technology and CDN firm, and was cofounder/CEO of Snickelways Interactive, a leading e-commerce solutions provider.

Paul began his career at Saks Fifth Avenue as a buyer and a planner. He also served an integral role in the Saks’ technical evolution. In 1993 he moved to AT&T/Downtown Digital as an Interactive Television Producer, following which he founded Snickelways, an e-commerce consultancy in 1995. Paul grew Snickelways from three employees in 1995 to a 175-person industry leader by 2001. During his time there, he was responsible for creating the first viable B2B extranet, which was launched by Fruit of the Loom in 1996. His firm was also an early leader in helping clients to build vertical b2b marketplaces in a variety of industries. Paul has provided counsel on a wide range of e-business issues to hundreds of clients including AT&T, Microsoft, Fruit of the Loom, Thomson Publishing, Cendant, iVillage, Chase, The Vitamin Shoppe and Rand McNally.

He holds a B.A. from New York University.

“Direct marketing allows my alma mater, Saks 5th Ave., to successfully market to its audience - a tiny, hidden portion of the US population. Relentless analysis and campaign targeting drive tremendous business for Saks and other direct marketers. Yet, with the exception of Google AdWords, the same principles do not exist in online advertising, where, because of the fragmentation and chaos that come with tech revolutions, a “spray and pray” method seems to dominate.

Internet advertising inventory is nearly infinite. In Q1 of 2011 there were 1.1 trillion display ads served. By 2015 there will be 10 trillion US online ad impressions. For many marketers Internet advertising economics are not favorable - vast ad inventory does not translate into vast profits because only a tiny sliver is relevant to them. It's not that advertisers prefer to waste messages on the wrong people because it's easier. It is because advertisers cannot scale relevant audience buys economically.

So, what if we combine the principles of direct marketing with the reach and collaborative power of the Internet? It is conceivable that such an approach would allow advertisers to search for, find and market to their core audience and get the best of both worlds – the reach of the Internet with the yield and ROI of direct marketing. This would mean ad engagement rates could jump from 0.2% to 2%. One could argue that the $25 Billion spent on digital ads would be worth $250 Billion - imagine that. My company, Brilig – the data co-op market for digital advertising - is making this kind of leap possible.”

Bruce Demaree
Director of Development, DonorBase

Bruce Demaree serves as Director of Development for DonorBase®, the cooperative prospecting database serving nonprofits and fundraisers.

His marketing experience includes list management (Novus Marketing), data licensing (Marigold Technologies), and online directory services (MediaBrains), while his interest in cooperative platforms developed when he assembled multi-source marketing files for the use of telecom and financial services firms at CPC Associates.

Since 2006 he has been responsible for the database architecture and client satisfaction at DonorBase®, where his efforts fuel the campaign success for hundreds of non-profits across all service sectors.

Bruce also holds music degrees from Indiana and Yale Universities and performs regularly with the Bridgeport Symphony Orchestra.

“Non-profit organizations are increasingly pressured to find the right prospects for their fundraising appeals. Traditional methods of relying solely on exchange or rental of donor lists offers inadequate marketing insight, restrictive segmentation, and limits an organization’s prospecting options.

Cooperative database marketing solves these challenges by combining a wide variety of transactional donor data with key demographic and lifestyle information, creating a robust data platform open to an assortment of data mining techniques.

Instead of being confined to a limited perspective, non-profits can use cooperative platforms to glean excellent marketing insights about their own donors and use actionable information to better inform the prospecting lists assembled for their acquisition campaigns.”

Nick Ducoff
CEO & Co-founder, Infochimps

Nick is CEO and co-founder of Infochimps, a venture-backed DaaS startup with the mission to democratize access to data. Previously, Nick had a front row seat to scores of startups as a lawyer in the TEC practice group at Andrews Kurth. While a student, Nick co-founded a couple startups, including JDspace.com. He blogs at http://nick.vc and has provided consulting services as a “GLG Educator” with Gerson Lehrman Group and as a “tech startup guru” on www.gurustorms.com.

“Where does your data come from? How accurate is it? My response: who cares! Well, of course you should care, but only to the extent you have a baseline to measure against. I can tell you all day long my data is better, but if I can’t prove it against the competition, then it is simply marketing speak. I believe provenance will become less important and user reviews will become more important.”

Alex Ford
CEO, Praetorian Group

Alex Ford has been the CEO of the Praetorian Group, the leading online media company in the public safety market, since 2001. A co-founder of the company, Alex has driven the company’s growth by aggressively expanding into adjacent verticals and adding creative new products and services.

Under his direction, Praetorian has launched more than 25 websites, including PoliceOne.com, FireRescue1.com, EMS1.com and CorrectionsOne.com – all either the #1 or #2 media properties in their respective markets. He has led Praetorian to a growth rate of more than 15% per year and 6 straight years of profitability.

The Praetorian Group was recently named a finalist for U.S. Chamber of Commerce 2011 Small Business of the Year and has received numerous online publishing awards, including multiple Western Publishing Association ‘Maggies’ recognizing the best media companies in the Western U.S. Last year, FireRescue1.com was recognized as one of the top 10 media sites by B@B Magazine, an award that PoliceOne.com won in 2009.

Alex’s background spans all aspects online publishing, lead generation, content marketing and social media and he is recognized as a leading thinker in monetizing online content in the B2B space. Prior to founding Praetorian, he served as a consultant and assisted multiple Fortune 100 companies evaluate online opportunities, including GM, IBM and Harley-Davidson. Alex graduated from Dartmouth College with a major in Economics and French. He lives in San Francisco and is one of the founders of San Francisco Wine Week.

“The ever increasing complexity of online publishing and with it, the proliferation of channels through which to capture information and engage customers, is creating incredible opportunities to monetize B2B content and data. Success in this new digital age isn’t about mastering a single aspect of new media, but about creatively mixing and matching business models and building tools and applications that solve tangible business problems.”

Andrew Gelman
Senior Vice President, PDR Network, LLC.

Mr. Gelman is Senior Vice President, Corporate Development, Product Sales and General Counsel of PDR Network – the industry-leading drug information company formed in September of 2009 through the acquisition of the Physicians' Desk Reference from Thomson Reuters.

Mr. Gelman is a key member of the management team leading the transformation of PDR Network from a print-centric publisher to a multi-channel digital information/services company. In addition to its existing print, web and mobile footprint, PDR Network’s strategic focus is to leverage the growing trend of electronic health record (“EHR”) system adoption by healthcare providers to provide the company’s industry-leading content within this emerging digital channel. With the help of partners, including the FDA, Med Mal Carriers and EHR vendors, such as Allscripts, Greenway and athenahealth, PDR Network is building the first and largest industry-wide EHR-based content distribution network to bring its clients’ product information into the new workflow of today’s healthcare professionals and deliver key product messages at the most crucial time –the “point of prescribing.”

Prior to joining PDR Network, Mr. Gelman led Business Affairs at Rodale Inc. – a $600M company and the industry’s largest independent publisher of books and magazines with premium health and wellness brands such as Prevention, The South Beach Diet and Men’s Health. While there, Mr. Gelman launched several new online health properties and led Rodale’s Licensing and Fitness DVD businesses. Earlier, Mr. Gelman managed the Business Development group at Inside.com and worked in East Coast Business Affairs at NBC Universal, where he supported NBC News and the launch of MSNBC. Mr. Gelman earned his Juris Doctorate at Georgetown, completed the Media Management Program at The New School University and graduated with honors from Brandeis University.

Jeff Giesea
Founder & CEO, BestVendor

Jeff Giesea is the founder and CEO of BestVendor, a NYC-based startup that helps business people make smarter, faster purchasing decisions through social recommendations. Previously, Jeff founded and led FierceMarkets, the leading online B2B media company, which he sold in 2008. He has BA and MA degrees from Stanford.

"Social tools are going to reshape every aspect of business over the next five years, just as digital technologies have over the last decade. Social commerce — not just social media — is a huge opportunity for B2B media companies, yet most seem woefully behind the curve."

Steven Goldstein
Co-founder, Chairman & CEO, Alacra

Steven Goldstein is Co-founder, Chairman and Chief Executive Officer of Alacra. Formerly, Mr. Goldstein was Vice President of Strategic Planning for Knight-Ridder's Business Information Services division. In that role he was responsible for Knight-Ridder's acquisition of Technimetrics and its pre-IPO investment in Netscape Communications. Mr. Goldstein previously held a range of sales and marketing positions at Knight-Ridder's Business Information properties.

Mr. Goldstein recently completed a three year term on the New York Federal Reserve President’s Advisory Council on Small Business and Agriculture. Mr. Goldstein has a BS in English from SUNY Albany and an MBA in Finance from The Samuel Curtis Johnson Graduate School of Management at Cornell University. He resides in New York City.

“With two boom-and-bust cycles, and significant consolidation among publishers and service providers, the business-to-business information market has changed dramatically over the past ten years. What’s exciting, and somewhat scary, is that the rate of change is accelerating. This acceleration is being driven by the embryonic “Big Data” movement which will affect every sector of the information economy – business & finance, legal, consumer, science & technology, and consumer. A knock-on effect of Big Data will be a rapid shift from the front office to the back office for information resources – investment in technology and human capital. Publishers and service providers should be prepared for this.”

Gary Halliwell
Founder & CEO, NetProspex

Gary Halliwell has spent 14 years building online publishing companies. He was the President and Founder of Intelligence Data, an online competitive intelligence provider which experienced rapid growth prior to merger with Thomson/Dialog. Gary served as CEO of Hurwitz Group a technology analyst firm and most recent he was the President of Zoominfo, a leading search engine for people. Gary began his career as a diamond prospector, working in remote areas of the African bush, before finding his current niche in online publishing. Gary has a masters degree from Oxford University.

"User-generated content occurs in many forms across the internet from Facebook to Twitter. In business media, this content is often actionable intelligence and the need for accuracy is imperative. Incenting users to contribute accurate content is one thing. Deterring free-riders who put in junk to access the information commons is another. Some of the earliest models in the user-generated space like Linux and Wikipedia are user-generated but central authority maintained and provide a great model for further business media applications that deliver new value."

Sean Harper
CEO and Co-Founder

Prior to starting FeeFighters, Sean worked as a venture capitalist at Longworth Venture Partners and William Blair Capital Partners and as a consultant at the Boston Consulting Group where he worked on a number of projects in the payments industry. Sean holds an A.B. in economics from the University of Chicago, where he also studied computer science and an MBA from the University of Chicago Booth School of Business.

Clare Hart
President and Chief Executive Officer, InfoGroup

Clare Hart became President and Chief Executive Officer of Infogroup in July 2010 and is also a member of the Board of Directors of the Company.

Clare Hart was Executive Vice President, Dow Jones & Company, a News Corporation Company, and President, Dow Jones Enterprise Media Group, from March 2006 – January 2010. She was responsible for the company’s media portfolio serving the corporate, media, financial services and government markets.

From January 2000 to February 2006, Ms. Hart was President and Chief Executive Officer of Factiva. During her tenure, Factiva grew to No. 1 in its industry from No. 3, reaching $281 million in annual revenue.

Ms. Hart began her career at Dow Jones in 1983 and held various positions in sales, marketing, customer service and product design and development at Dow Jones Interactive before joining Factiva.

Ms. Hart has won numerous awards for her leadership and innovation including being honoured in Inside Market Data’s 2010 Hall of Fame, where she was recognized as “The Visionary” for making a profound impact in the market data industry. She is a board member of the Direct Marketing Association (DMA) and advisory board member of Drexel University's LeBow College of Business Dean's Advisory Board, the Lubuto Library Project and The Women's Venture Fund. From 2004 to 2006, she sat on the Software Information Industry Association (SIIA) board of directors.

Ms. Hart received a Bachelor of Science degree in finance and computer systems management from Drexel University in Philadelphia. She also has an M.B.A. from Rider University in Lawrenceville, N.J.

"Our investments are going towards enhancing our data. We have 500 people in Nebraska analyzing, aggregating and enhancing data. But the volume of data is growing and we haven't added people. We've been able to enhance data-gathering through technology, Web crawling, crowd sourcing and other technology that enrich our data assets. Data is the nucleus of the company."

Anne Holland
Publisher, Subscription Site Insider

Executives from more than 200 paywall, membership and subscription sites belong to Anne Holland’s “insiders’ club” for the industry, ranging from Dow Jones to HCPro. Every year, her research team publish exclusive Case Studies and benchmark data revealing behind-the-scenes industry metrics. She currently publishes Paywall Times Blog, for online media execs; Subscription Site Insider, for paid content executives; WhichTestWon.com for marketers who love a/b split tests, and Dispensary Business News for legal pot retailers. A 25-year veteran of the paid content industry, Holland is perhaps best known as the founder of MarketingSherpa, a multi-million dollar business information subscription site she sold in 2007.

“This year American consumers and businesses will spend roughly $16 billion in online subscriptions to content. Most of these will be auto-renew accounts, paid automatically on a month-to-month, quarterly or annual installment. In fact, there’s no reason, beyond print traditions, to require people buying reasonably priced subscriptions (anything under $300 or so per payment) to be forced to make a new buying decision on a 12 month basis. However, these auto-renew accounts require a new set of publisher expertise to manage both in terms of payment processing and newer legislation. Whether you are B2B, selling lower-priced individual accounts as an ancillary or lead generation strategy, or B2C selling them as your primary business, you’ll need to develop new skills. Are you ready? Our research shows us that few publishers are.”

Per Lofving
President and General Manager, B2B Anywhere

B2B Anywhere exists to facilitate business-to-business commerce in our increasingly mobile world. Per Lofving is responsible for guiding the company in its mission is to use mobile technology to create new connections between B2B buyers and sellers and to make the B2B sales process truly mobile and more effective. Prior to becoming president, Per led product development for McGraw-Hill Construction, the leading provider of construction information in North America; as publisher of McGraw-Hill's Sweets he transformed the 100 year old print directory to an online lead generation business; previously as Vice President, Product Development for ThomasNet, he brought Thomas Register to the web and created Thomas’ CAD model publishing business. Earlier in his career Per worked in marketing and sales for Ziff-Davis and as General Manager of Operation Sail, gathering Tall Ships from around the world in New York Harbor.

“The B2B media/information industry is a huge one. The fundamental reason this industry exists is business’ reliance on information. In particular, business use various media forms such as product announcements, catalogs, technical specs, photographs, and videos to make better buying decisions. Yet for such a huge industry, there’s been little innovation in B2B over the last ten years – instead B2B has followed a slow, cautious path of transferring information from print forms to websites. That’s particularly striking when you think about the forces that have so radically changed the creation of information and its consumption in the consumer space - user generated content, open distribution, mobile devices, and network effects. Now, with the introduction of the iPad and other mobile tablets, and individual’s introduction to mobile devices through their own consumer behavior, B2B is poised to experience the same magnitude of disruption that we’ve witnessed in consumer information.”

Matt Manning
President, Information Evolution, Inc.

Matt has worked in the database publishing business as a new product development specialist for over twenty-five years. He held senior management positions at Oxbridge Communications, Peterson's Guides, and Hoover's, Inc. where he was responsible for developing over a dozen new print and online information products. He also worked as a specialist in the design and development of new online information services via his consulting firm New & Improved Media, which built very successful online services for WealthEngine, Stratfor, and OneSource. Before founding Information Evolution Matt was Managing Director for another Indian-based research operation where he successfully handled major database maintenance and enhancement projects for 4 of the world's top 10 reference publishing firms. His current firm has been in business for three years and handles a diverse range of data enhancement, content creation, xml tagging, and real-time data maintenance tasks via dedicated overseas teams. Clients include a range of online information service providers and innovative start-ups. Matt has spoken before the National Directory Conference, the Newsletter and Electronic Publishers Association, The European Association of Directory Publishers, and the Internet Librarian conferences. He is a graduate of Cornell University with a degree in Asian Studies.

“A series of a few dozen “triggers” built into a typical database updating process can catch most errors in real-time and dramatically improve product quality. Once in place these processes are trivial to refine and they have the added advantages of 1) shortening the editorial cycle, 2) requiring less domain knowledge on the part of the front-line researcher by embedding “intelligence into the process (which is defined by the domain expert), and 3) reducing costs.”

Janice McCallum
Managing Director, InfoCommerce Group Inc.

Janice heads the Health Content Advisors division of ICG. Janice is a respected thought leader in the economics of publishing and has been actively involved in creating and marketing electronic information products for over twenty years. She has held senior-level product management and content development positions in pioneering information companies, including Individual, Inc., Dialog Information Services (now part of Thomson Scientific) and DeepCanyon, a Hewlett-Packard company.

After receiving her MBA from the University of Chicago in 1985, she began her career in online publishing at Dialog where she built a collection of M&A and financial database products, published a series of business and intellectual property CD-ROM titles, and was responsible for licensing content from dozens of publishers. At Individual, Inc., she managed content development and publisher relations for online news and pharmaceutical business intelligence products from PJB, Adis, IMS, and Windhover.

In 1995, Janice launched a consulting practice that specialized in strategic marketing, product positioning, and channel partner strategies for B2B, scientific, and medical publishers. She has consulted as part of the Shore Communications network and with GrandView Insight. Clients include major publishing firms, including Thomson, Reed Elsevier, D&B, McGraw-Hill, Hewlett-Packard, as well as many smaller publishing and technology firms.

Janice is a frequent speaker at industry conferences and has published reports on channel strategy The Channel Partner Handbook, 2004) and publisher revenue models (How Publishers Can Profit from Contextual Advertising Models, 2003), both published by Shore Communications, Inc. Janice served as program chair for ICG's Health Content conference.

She is a member of SIIA, SSP (Society for Scholarly Publishing), Boston KM Forum, and 2008 co-chair of BWIN (Boston Women in Information Network). Janice speaks French and is a competitive tennis player.

Chuck Meyst
Chairman & CEO, AgencyFinder.com

Charles “Chuck” Meyst is Chairman & CEO, Business Partnering International, Ltd. (BPI), and brings more than 35 years of advertising, publishing, marketing and sales experience to his chief executive role.

Headquartered in Richmond, Virginia, in 1997 BPI launched agencyfinder.com and later agencyfinder.eu, the advertising industry’s only matchmaking service that makes it easy, swift and cost-effective to match advertisers with Certified Agencies. Advertisers search at no cost because agencies pay to sponsor the service. AgencyFinder is often called the eHarmony.com or Match.com of the advertising industry. Their database contains more than 6,000 registered agency offices including 95% of the top-ranked agencies in North America.

During his career as VP Business Development at Sanders Consulting and later as President of Sales Marketing Institute, Chuck helped provide new business development instruction to more than 1,400 advertising agency personnel, helped produce more than 85 new business seminars; spoke at the original London and New York New Business Summits and helped produce the first national conference with Adweek on Agency Reengineering.

Chuck also served on the client-side as Director, Marketing and Training, Director Sales and Marketing, and as founder and Publisher of a city magazine and newcomer’s directory. He maintains a competitive edge driving in speed events in his Roush Mustang. Chuck and his wife are avid animal lovers, looking after 4 dogs, 1 cat and a Friesian mare.

“Fourteen years ago, we gifted the advertising industry with the first-of-its-kind human-enhanced on-line and off-line match-making service to pair-up advertisers and advertising agencies. Even to this day, we have no copy-cats. (There is good reason. Ask me about it).

Our just-released V5.0 website, with almost 10,000 client and agency pairings and an International presence was simplified, focused, illustrated, centered, pictured, audioed and videoed to minimize the “clickers.” These are the people who don’t read before they commit.

We have learned that even with cautionary website language and click-wrap agreement entry channels, the clickers still register and amble in. When we connect by phone to chat (a mandatory component to decide if we'll provide our service), we frequently learn they registered to "learn more;” not necessarily to take advantage of the services we offer. We politely inquire "did you spend any time with the help tabs in our navigation bar?" Or "what might we include on the registration page to encourage you to do that first?" Without offending, it's difficult and awkward to pose that question at best.

We have built and installed a fix (ask me about it) but I don't think we'll ever completely eliminate the clickers.“

Bruce Murray
President & CEO, Wanted Technologies

Bruce Murray is the President and CEO of WANTED Technologies. Prior to joining WANTED Technologies, he was the co-founder and CEO of Corzen, Inc., a business intelligence firm serving the media industry, which WANTED Technologies acquired in 2007. Mr. Murray has held several executive positions in Sales and Marketing for technology-enabled business services firms serving media companies in the United States, Canada and Europe. He began his professional career as a newspaper reporter and editor. He is a 1979 graduate of Yale University.

“We are creating a new category of business intelligence for human capital professionals by providing, for the first time, a platform for recruiters and hiring managers to determine together what kind of employee they should be targeting for hire, how difficult it might be to find such employees, and where to find hidden candidate pools.

WANTED Analytics™ focuses on supply and demand in the talent marketplace to make HRM processes more efficient. With an overwhelming wealth of information available on the internet it can be difficult for recruiters to find the information they need to ensure that they are recruiting the best talent. We ensure that recruiters and professionals have the information they need to solve business problems faster and at a lower cost.”

Russell Perkins
Founder & Managing Director, InfoCommerce Group Inc.

Russell Perkins, Founder and Managing Director. Russell has over 20 years experience in all facets of the database publishing industry. Most recently, Russell was President/CEO of Dorland Healthcare Information, a venture capital-backed database information company serving the healthcare industry. Prior to that, Russell was Vice President of what is now a division of Incisive Media.

Previous to that, Russell was Group President at North American Publishing Company, where he was responsible for development and launch of its of media information and graphic arts industry databases. Russell has also been a staff consultant at AT&T, and an editor at Thomas Publishing Company.

Russell is also the founder Morgan-Rand, Inc. a publishing and consultancy firm serving the yellow pages and specialty directory markets. Morgan-Rand produced the Report on Directory Publishing, a monthly newsletter, and the National Directory Conference, both of which were sold to SIMBA Information, now a unit of MarketResearch.com, and re-acquired in 2003. Russell is the author of Directory Publishing: A Practical Guide, which is now in its fifth edition, and InfoCommerce: Internet Strategies for Database Publishers.

"One of the most important opportunities -- and challenges -- for data content producers is to move up the value chain from being providers of standalone information to providing what we like to call "data that does stuff" -- content integrated with applications and workflow so that it becomes a fundamental and inextricable part of the customer's business activities.

Grant Ritchie
CEO, Locationary

Grant is the founder of Locationary and in his day-to-day role as CEO, Grant provides oversight and direction over all of Locationary's operations. An experienced technologist and systems designer, Grant also guides the design of Locationary's products and technology systems. Prior to Locationary, Grant co-founded and launched CanadianHotelGuide.com, Canada's leading independent SEO/SEM marketer of hotel inventory, and later Moola.com, an online gameshow entertainment experience with over 450,000 registered members. Before venturing out online, Grant practiced technology and corporate law focusing on advising corporations and individuals in the technology industry on a wide range of matters and commercial transactions involving the Internet, hardware, software, and intellectual property.

“Online search is transforming from the traditional text-based model to a personalized app-based model because apps make it easier to customize, compare, and notify users on the most frequently accessed information. Smart companies are getting ahead of this trend and increasing the value of their data by ensuring it is standardized and structured to be readily integrated into future apps.”

Dan Savage
Managing Partner, Resolute Digital

Dan Savage is a successful entrepreneur who has launched four innovative technology companies during the past decade. In 2003, he served as founding CEO of ThomasB2B.com, the first B2B “pay per click” advertising network. In 2005, he started Sourcetool.com, a vertical B2B search engine. In 2008, he co-founded New York-based Resolute Digital, a burgeoning online digital advertising agency that specializes in building complex mobile websites and apps. Just prior to DataContent 2011, he will launch B2BAnywhere.com, a self-serve software platform designed to inexpensively publish print catalogs and sales material to tablet apps and mobile websites.

In the previous millennium, Dan served in various publishing roles with Byte, PC/Computing, Datamation, Client Server Today among other now extinct computer magazines.

Dan received his Bachelor of Arts from Harvard University in 1971 and his Masters of Business Administration from Harvard University Business School in 1980.

“The rapid migration of web users from tethered computers to mobile devices and tablets is creating terrific new opportunities for data content owners who can move quickly to build innovative mobile products. Unfortunately, for many publishers the new environment is more complex and challenging. In the old world we needed to manage a website and back end integration. Now its mobile websites vs. apps or both, and everything has to seamlessly integrate with the legacy technology.”

Patrick Spain
Founder, First Stop Health

Patrick Spain is the co-founder of First Stop Health, an consumer centric online health concierge that helps patients address their minor and major, acute and chronic, healthcare needs efficiently and conveniently by combining online access to deep patient-relevant healthcare information and 24/7 telephonic access to medical professionals. Spain is also the co-founder and Executive Chairman of Newser, an online news curation service. He was formerly the Chairman and CEO of HighBeam Research, an online archive of tens of millions of newspaper and magazine articles, which he founded in 2002 and sold to Cengage Learning in December 2008. Spain was also the co-founder and long-time chairman and CEO of Hoover’s, Inc., leading it from a small book publisher when he became CEO in 1992 to a profitable, publicly traded online business information company with $31 million in revenue in 2001. He remained on the Board until Hoover’s was sold to D&B in 2003. Prior to becoming an entrepreneur, Spain worked as a consultant, lawyer, and executive in the telecommunications industry, and as a real estate developer. He has a B.A. in Ancient History from the University of Chicago and a law degree from Boston University. He sits on the boards of several private and not-for-profit organizations.

"Health care in America is a mess… Concierge medicine may be the answer. Too often it just means a doctor taking more time and being more available to her patients for a lot more additional cost. It should be more like what a concierge in a hotel does. For a small fee, usually a tip, he can tell you the best places for tickets, dinner, and nightlife. And he has inside access for his guests to those places. This is where medicine is heading. But to do this a vast amount of data about conditions, those who treat them, insurance company rules and much more is necessary. Databases of providers, rules, and medical records from all participants need to be assembled in a place where the patient can control and deploy them as she sees fit. Data drives all of this. Making health care more patient controlled, more accessible and ultimately, more convenient is the future of medicine in the U.S.“

Megan St. John
Managing Director, InfoCommerce Group Inc.

A 25-year veteran of the publishing and information business, Megan has run operations for both large and small companies across a wide array of industry specialties and formats.

Megan is the former president of Simba Information, Inc., recognized as the leading authority for market intelligence and forecasts in the media and publishing industries. Simba Information, which produced newsletters, directories, magazines and market research products, as well as industry conferences, is now a unit of MarketResearch.com.

Prior to Simba, Megan was publisher of PBI Media's Electronic Commerce Group, comprising a roster of 16 newsletters on the technologies and transactions of the extended enterprise. PBI Media, now renamed Access Intelligence, publishes magazines, newsletters and directories for the electronic commerce, aviation, defense, and telecommunications industries and is a VS&A Communications Partners III portfolio company.

Before joining PBI, Megan was Vice President, Corporate Development at Achieve Global, world leader in corporate training and development, where she directed the company's strategic planning, customer service satisfaction measurement, and research activities around the world.

For InfoCommerce Group clients, Megan leads engagements focusing on areas such as product development and evolution, market positioning, customer research and overall corporate strategy. She is also a frequent speaker at industry events and forums.

David Tanzer
President, PDR Network

David Tanzer has spent 25 years in operating, corporate development and consulting roles in the media/entertainment, publishing, direct marketing, marketing services, education and information sectors, including as CEO or President of five companies. Currently, Mr. Tanzer is President of PDR Network, the industry-leading drug information company formed in September 2009 by the acquisition of Physicians' Desk Reference from Thomson Reuters and Health Care Notification Network from Medem, Inc., with Lee Equity Partners as financial sponsor.

Mr. Tanzer is leading the transformation of PDR from a print-centric publisher to a multi-channel digital information/services company; prior operating roles include driving similar transformations at Primedia Consumer Magazines and GT Brands. Mr. Tanzer spent two years as a Principal at Elevation Partners, a $1.9 billion private equity fund investing in media and entertainment companies undergoing technology-driven transformations. Mr. Tanzer's consulting clients at Booz, Allen & Hamilton and as an independent consultant have included Reed Elsevier, Wolters Kluwer, Time Warner, IAC, McGraw-Hill, Scholastic, NutriSystem, Publishers Clearinghouse, Affinion Group and several leading private equity firms, including Blackstone Group, Boston Ventures, Elevation Partners, Great Hill Partners, Insight Venture Partners, Lee Equity Partners, Madison Dearborn and Warburg Pincus.

“The market for healthcare information has a large, but mostly not-yet-recognized, growth opportunity related to the exploding usage of EHRs (Electronic Healthcare Records), as the digitization of doctors' offices is being driven by $19B of Federal funding to subsidize implementation costs and tens of billions of dollars of Medicare bonus payments and penalties to incent adoption. EHR usage took 20 years to reach 20%, but will zoom to 70-80% over the next three years, driving a dramatic transformation of workflow and information available before, during and after patient visits. How will this affect the $14 billion pharma spends marketing to healthcare practitioners? Payor evaluation of the comparative effectiveness (and economics) of therapies? The delivery of care and interaction with the patient before, during and after office visits?”

Scott Taylor
Managing Director, InfoCommerce Group

Scott has over 15 years of experience creating and selling information solutions.' His particular expertise is in DaaS (data as a service) and master data management as well as developing successful go-to-market approaches that build businesses. At ICG, Scott focuses on helping clients identify opportunities to commercialize existing data assets and create new revenue streams.

Scott spent fourteen years at Nielsen (formerly VNU) where he led the creation and execution of the TDLinx business. TDLinx became the defacto standard for location information management, customer master coding, data integration, and seamless communications for consumer packaged goods manufacturers, beverage alcohol suppliers and the companies that serve them. In his role as General Manager he was responsible for strategy, marketing, sales, account management, alliances and technical relations.

Prior to TDLinx, he worked at Progressive Grocer magazine and at a variety of in-store media start-ups including VideOcart (the first computer on a shopping cart).

He has been a contributing editor to PROMO Magazine with a regular column called "The Customer Files." His thoughts have also appeared in CGT, GMA Forum, Progressive Grocer, Supermarket News, Advertising Age and USA Today.

He is a regular participant and speaker at industry conferences, seminars and user groups focusing on data integration, master data management, CDI and retail consolidation. Scott recently began speaking on ways to increase sales effectiveness through a session called Selling IS Everything.

Don Wynns
Director of Business Development, ZoomInfo

Don Wynns is responsible for ZoomInfo’s data-as-a-service (DaaS) initiatives, developing solutions for clients and strategic partners with sophisticated data requirements. Don has extensive experience in the data and content industries, with domain expertise in real-time data aggregation and syndication, search, and DaaS. Before ZoomInfo, Don served in sales and business development leadership roles at NewsEdge Corp., The Thomson Corp., and Acquire Media. Don earned his bachelor’s degree from the University of Vermont, and has a master’s degree in international marketing and economics from The George Washington University. Don is also a graduate of the Thomson Corporation Advanced Leadership Program.

Max Yankelevich
Chief Architect, CrowdControl Software

Max Yankelevich is responsible for Strategic Technology Direction and Business Development at CrowdControl Software. Mr. Yankelevich is an expert with over 15 years of hands-on experience with Crowdsourcing, Cloud Computing and Open Source technologies. Prior to CrowdControl, Mr. Yankelevich provided guidance to Fortune 500 companies, such as JP Morgan Chase, Credit Suisse, AIG, Deutsche Bank, ADP and Amerada Hess. Mr. Yankelevich holds a BA in Computer Science from Massachusetts Institute of Technology.