Data Content10 | Oct. 26-28, 2010 | Hotel Sofitel | Philadelphia

Mike Alfred,
Co-Founder and CEO, BrightScope

Mike is Co-Founder and CEO of BrightScope and responsible for the strategic vision and leadership of the company. Previously, Mike was the Co-Founder and Portfolio Manager of Alfred Capital Management LLC, an independent registered investment firm located in La Jolla, CA. He has been a Financial Advisor and Portfolio Manager since 2003. Mike is a dynamic thinker capable of developing and implementing cutting-edge business models and effective marketing strategies. He is also a proven relationship builder who excels at establishing key partnerships. A noted and quoted 401k and financial expert, Mike has appeared on CNBC, ABC News, Fox Business News, National Public Radio and in The Wall Street Journal, Forbes, BusinessWeek, Fast Company, US News and World Report, CNN/Money Magazine, SmartMoney, theStreet.com, Pensions & Investments, Employee Benefit Adviser, and The San Diego Business Journal. In addition to his work endeavors, Mike and his brother, BrightScope President Ryan Alfred, teach financial literacy to minority students through the Links Achievers Program, the Pathways to College Network, and Jack and Jill of America. Mike and Ryan also teach the Stock Market Game to high school students at Cathedral Catholic High School and mentor entrepreneurs at the Founder Institute. He sits on the Board of the San Diego Software Industry Council and received his bachelor's degree from Stanford University.

BrightScope’s mission is to bring clarity and transparency to a marketplace that is far too big and important to operate as opaquely as it has in the past. The 401k plan has quickly become the primary retirement savings vehicle for more than 50 million Americans. Despite the fact that these plans now contain more than $4 trillion in assets, the quality and quantity of data available to the average market participant has been inadequate at best. Ultimately, we hope that our work leads to better retirement outcomes for American workers because at the end of the day that is why these plans exist in the first place.

Bruce Bergwall,
Vice President Business Development, CompareNetworks, Inc.

Bruce Bergwall is the Vice President Business Development at CompareNetworks, Inc. (Biocompare.com, Dentalcompare.com, Labcompare.com, etc.) and in this role his primary responsibility is accelerate growth via new markets, products dev, partnerships and M&A. He is a member of Compare’s Executive Team and has been with the firm since fall of 2009. Previously, Bruce served for 4 years as the Vice President of Business Dev. At GlobalSpec and focused on partnership, traffic growth and in evaluating M&A opportunities. Bruce’s career includes 7+ years with Thomson Learning as Director of New Business Development and also as Vice President of the Employee Markets Group at Thomson’s MedStat unit in Ann Arbor, MI. His career started in DM Advertising, publishing and eventually with the founding of a TV production (non-broadcast educational/training) firm in 1985 whose video library he sold to Thomson Learning in 1998.

Experience [and even success] with traditional media is more of a liability in today’s online media world. For the truly impactful on line ad ideas (e.g. Google, iTunes, DBG, Groupon, YouTube, Facebook, LinkedIn, Yelp, Bizo, etc.) have come from mainly those with a fresh and new perspective on what users want, the medium, and have little or no formal experience with traditional media. And it’s the ability to simultaneously understand your users and clients and how to work with data that results from both that is at the root of success.

Scott Bernhardt,
Chief Operating Officer, Planalytics, Inc.

Scott Bernhardt is Chief Operating Officer and a noted Weather Economist at Planalytics, Inc. Scott has over 18 years of retail technology and predictive technology experience. Prior to joining Planalytics, Mr. Bernhardt’s executive roles included directing sales teams at retail.com and Retek, as well as managing consulting and marketing teams for Comshare's Arthur product suite.

Everyone is affected by weather. On a day-to-day basis, it is the most volatile external factor influencing consumer and market behavior. And, because weather is constantly changing, businesses must deal with a continuously shifting array of opportunities and risks. The impact on revenues, costs and margins is measurable and often substantial. But the days of pointing to the weather and blaming it for poor performance are gone. If you can put the weather to work by identifying when, where and how much it will alter demand for specific products and services, your business can gain a valuable competitive edge. With the right insights, you can make money with the weather.

Andrew Blumberg,
President, Crossfire Information

Andrew Blumberg is President of Crossfire Information, providing consulting and leadership for the information industry. He has a successful track record of leading multi-million dollar growth and capturing markets for B2B information companies.

Andrew’s career includes over 15 years of leadership of software and information companies serving the financial services, life sciences and legal verticals. As Vice President of LexisNexis he launched an award winning information solution for M&A attorneys, delivering new value and a new experience for clients. As President of Nelson Information at Thomson Financial he transformed the directory and software publisher into a “25 year old startup” delivering online information solutions for the institutional investment community. Andrew also spent over 10 years in the financial services industry including as Vice President of Marketing for SunAmerica Mutual Funds and AVP of Strategic Planning for Prudential Mutual Funds.

He is presently engaged with Depository Trust & Clearing Corporation (DTCC) to develop a new line of business that will deliver innovative analytics, decision support and information solutions derived from daily securities transactions. This represents a transformational shift from data processor to information provider and extends the company’s reach across the value chain of its customers.

Innovating new information, analytics and decision support solutions is an end-to-end process, from opportunity assessment and idea generation to delivery in the market place. The process discovers customer needs and the fit for your firm. It captures your new value proposition, messaging for marketing and sales communications, your competitive differentiation, and critical factors for success such as the capabilities of your staff and your firm.

Sean Brooks,
VP, Social Media

Sean is responsible for the strategic direction of all social media initiatives, including communities, blogs, wikis, widgets and other Web technologies to facilitate user engagement, for TechTarget’s network of more than 70 technology-specific websites. His current focus is on the design and day to day operation of ITKnowledgeExchange.com a user generated content community site that consist of users blogs and a wiki and forum section where users can ask and answer questions to help their fellow peers with everyday IT problems that generates over 1 million unique month visitors. This launched in early 2008 and has become the fastest growing site in TechTarget history and offers advertisers unique opportunities to engage the audience and in 2008 was chosen as one of the "Top Ten B2B websites" by Media Business Magazine. He also oversees the TechnologyGuide Forums that are focused on IT Enthusiasts and generate over 15 million pages views per month.

Brooks has been recognized for his accomplishments by being named 2008 online audience development all star by Audience Development Magazine and also being listed in the Folio 40 by Folio Magazine in 2008 and 2010.

Doyal Bryant

Doyal Bryant is an entrepreneurial, proven, self-motivated, dynamic leader possessing the experience and business savvy that comes with a 35+ year track record in Telecom, Investment Banking and New Media businesses and has been successful in driving business growth through aggressive sales and product development. Doyal’s strong network includes leading media companies, start-ups within the e-business and technology industries, with executive contacts within local search, vertical directories, yellow pages, media, and related technologies.

Until November of 2006, Doyal served as a Board Of Director and CEO of Scientigo, a publicly traded company. Under Doyal's leadership the company acquired FIND.COM, and became an early industry leader in local and vertical search.

Doyal is currently serving as CEO, Co-Founder, & Board of Directors for Universal Business Listing / Name Dynamics. Inc. which provides businesses with an easy and inexpensive ability to enter enhanced business listing and profile data about their company in one place and have that data be distributed uniformly to all major Internet Business Listings Directories, as well as a strong focus on business identity around it’s claiming, visibility, and reputation management, for Online Yellow Pages, Search Engines, Local Portals and 411 Directory Assistance. Under Doyal’s direction the company is rapidly expanding internationally with its service offerings going into Canada and Europe.

The relationship between online and offline commerce has never been stronger – and with mobile and place-based social networks like Foursquare, it is becoming increasingly critical to tie these identities together. You might have thought that it would be easy to get basic business information accurate and broadly-distributed about company name, address, phone numbers, products, website information, hours-of-operation and so forth. But instead, the process is getting more chaotic and is leading to a great deal of errors and missed business connections. First there were online yellow pages, then the search engines, then mobile/GPS devices and now social nets – all dragging data from multiple sources of varying accuracy and recency. This is a big issue for anyone trying to do business in the online-offline world, and it is begging for better solutions, more data, more current profiles, more details, traceability and dynamic product updates. There will be a growing focus on local search, but these problems need to be addressed quickly to stop the customer disconnects.

Dr. Katrina Firlik,
Co-founder & Chief Medical Officer, HealthPrize Technologies

Dr. Katrina Firlik is a founder and the Chief Medical Officer of HealthPrize Technologies. Before founding HealthPrize, Katrina was a neurosurgeon in private practice at Greenwich Hospital in Greenwich, Connecticut, and on the clinical faculty at Yale University School of Medicine.

In addition to her numerous scientific publications, Katrina is the author of Another Day in the Frontal Lobe: A Brain Surgeon Exposes Life on the Inside, published by Random House and reviewed by The New York Times, The Los Angeles Times, and O Magazine. She enjoys conveying medical concepts to the public and has appeared on CNN, Fox, and MSNBC as a commentator on a variety of medical issues. She is also an inventor of a brain stimulation device designed to enhance recovery after stroke.

Katrina did her undergraduate studies at Cornell University, with a major in cultural anthropology. She attended medical school at Case Western Reserve University, and did her neurosurgery residency at the University of Pittsburgh, one the largest neurosurgery centers in the country, where she was the first woman ever accepted to the program. Katrina also completed a specialty fellowship in epilepsy surgery at Yale University.

HealthPrize is all about getting people to stick with their prescription medications. We do that by engaging people in a fun and meaningful way: by offering financial incentives, games, and consumer-friendly education. But our value proposition to our customers—employers, insurers, and pharmaceutical companies—is more than just as a medication adherence solution. Once we’ve engaged a person, and they’re already visiting our site to check their points, access education, and shop the HealthPrize Mall, we’re also all about gathering important data and insights on that person (for extra points, and de-identified, of course). For our pharmaceutical customers, in particular, these insights may be even more valuable than the incremental sales we can generate through greater compliance.

Avi Gupta, Ph.D.
Vice President, Marketing & Business Development, SmartZip

Avi heads up real estate market research for SmartScore™ and oversees product strategy and marketing for SmartZip. Avi brings more than 16 years of experience driving strategy and adoption of innovative, user-friendly products.

Prior to SmartZip, Avi served as global marketing director at Mentor Graphics, where he built a multi-million dollar business offering electronic design automation products used by leading chip manufacturers worldwide. He also served as Vice President of Business Development at arcadiaOne, and built the consulting business at Cadence Design Systems. Before Cadence, Avi managed development of automation tools for microprocessor design at Intel Corporation.

Avi holds a Ph.D. from the University of Michigan, a Master’s from U.C. Berkeley, and a Bachelor’s from I.I.T. India where he was awarded the President of India Gold Medal. Avi is also a seasoned real estate investor.

The recent downturn in the real estate market has created fear and uncertainty in homeowners, home buyers and investors alike. Now, more than ever, people have realized that buying a home as a residence or as a rental investment is a serious decision with significant financial implications. While the primary focus historically has been on what a home costs, people are now trying to understand what it’s really worth. The ability to compare a home’s intrinsic investment quality, relative to other homes in its neighboring markets or across the nation, is the key to making a confident, financially sound home purchase decision.

Jay Hallberg,
Co-founder and VP Marketing, Spiceworks

Jay Hallberg co-founded Spiceworks in 2006 to simplify the management of information technology for the world’s small and medium businesses. The Spiceworks user community has grown to over 1 million IT professionals worldwide, earning it a reputation as the “Facebook for IT.” The company is transforming how technology products are managed, marketed and sold for over 20 percent of the global SMB market.

Jay frequently speaks on advertising-based business models, B2B social marketing, and SMB IT trends at top industry events, including the IAB, Cloud Computing Expo and Web 2.0 Summit, among others. His commentary has also appeared in top publications, such as The New York Times, The Wall Street Journal and Investor’s Business Daily. Jay holds an MBA from Harvard and an engineering degree from the University of Illinois.

The social web is creating new ways for businesses to engage directly with buyers and learn about new opportunities for growth and product direction. Whether it’s a consumer social networking application or a social business application designed to help workers solve problems, these new business platforms are fundamentally transforming how organizations market and sell products and measure results.

Bruce Ianni,
Founder and CEO, Innovadex

Bruce is a 20-year veteran of the chemical industry. Prior to founding and leading Innovadex, he spent eight years with Noveon Specialty Chemicals (formerly the BFGoodrich Coatings Division), and held positions including applications chemist and sales representative. His studies focused on organic chemistry at De Paul University and the Illinois Institute of Technology and he holds a B.S. in Business Administration from John Carroll University.

Bruce's 1999 launch of the Paint & Coatings Cybrary® was a first-to-market, comprehensive solution to meeting a process and communication gap in raw material and ingredient buying and selling. Bruce’s founding principle starting with the first Cybrary was that buyers and sellers would be pre-qualified and authenticated "members" in our technical industry community, and that information flowing between members would be consistently relevant and timely for all members. Today, Innovadex serves several technical communities in the chemical and life science industries under the same founding principles, saving time for product developers all over the world.

Within 5 years, every B2B industry will have a specialized search engine.

Sanjaya Kumar, MD, MSc, MPH
President, CEO and Chief Medical Officer, Quantros

Sanjaya Kumar, MD, MSc,MPH, is the founder, President, CEO and Chief Medical Officer of Quantros, Inc., a software and services provider for the healthcare industry in the areas of patient safety, quality and performance improvement, accreditation and compliance and real-time surveillance.

Dr. Kumar has devoted his entire career to helping healthcare organizations increase patient safety and improve quality. He serves on numerous quality improvement committees, task forces and working groups including the Association for Healthcare Risk Management (ASHRM) Data Safety Committee and the National Patient Safety Foundation Safety Product Vendor Selection Criteria Committee. Dr. Kumar is a frequent speaker at national health care conferences and has been widely published in peer reviewed medical journals. He is also the author of Fatal Care: Survive in the US Health System, published in 2008 and is working on a book on the economics of healthcare quality scheduled for publication summer 2010.

Dr. Kumar earned his medical degree at the University of Benin in Nigeria and received extensive postgraduate training in cardiology, internal medicine, obstetrics and gynecology. Dr. Kumar also holds a Master of Science in Health Planning and Finance as well as a Master of Public Health in epidemiology.

When I co-founded Quantros more than a decade ago, the premise was to utilize the Internet to become a networking vehicle for healthcare professionals wanting to improve quality and safety. We wanted to provide real-time comparative and benchmarking information. We continue that journey with software-as-a-service applications delivered via the Internet into secure Intranet portals of health care institutions. For example, our safety and risk management product helps facilities to track, monitor, collect and analyze data on common, preventable medical errors that occur within facilities. Users can then look at that data and are able to provide meaningful evaluation of processes and to effectuate interventions and then track them to see whether their actions are having a positive impact. We see great benefit now with the focus from the health stimulus package on tapping into more electronic repositories of data from electronic medical records, aggregating that data into our quality and safety monitoring tools, and feeding back some really good, meaningful information on a much broader data set than was available before.

Mie-Yun Lee,
President & Founder, Buyerzone.com

Mie-Yun Lee is the founder and President of BuyerZone, a leading online business-to-business marketplace acquired by Reed Business Information in 2007. Mie-Yun, who started BuyerZone in 1992, has received multiple accolades recognizing her achievements as an Internet pioneer. She was named one of the Top 25 Women on the Web, as well as one of 11 ''Women to Watch'' in business-to-business media. Other awards include an Asian Women in Business Entrepreneurial Achievement Award (www.awib.org), and a Working Woman Entrepreneurial Excellence Award (regional winner).

In addition, Mie-Yun is widely recognized as an expert on purchasing. She authored the nationally syndicated "Savvy Business Shopper" column, and her articles have appeared in business magazines such as BusinessWeek, Entrepreneur, and dozens of business journals nationwide. She is also a co-author of the book The Essential Business Buyer's Guide.

Prior to starting BuyerZone, Mie-Yun held strategic consulting and entrepreneurial positions at Corporate Decisions, Inc., a Boston-based strategy consulting firm. She holds a Bachelor of Arts degree from Yale University.

Information defines the Internet. Without it, companies cannot be found. And without offering a useful way to use or share that information, your company won't be remembered. Taking advantage of information previously unavailable in a print Yellow Pages world (was it really only 10 years ago?), BuyerZone taps and shares a range of information to make it easier for relevant buyers and sellers to find each other. We're pleased to emerge as a leader in the B2B lead generation space and look forward to continue participating in this golden age for information-driven services.

Janice McCallum
Managing Director, InfoCommerce Group Inc.

Janice heads the Health Content Advisors division of ICG. Janice is a respected thought leader in the economics of publishing and has been actively involved in creating and marketing electronic information products for over twenty years. She has held senior-level product management and content development positions in pioneering information companies, including Individual, Inc., Dialog Information Services (now part of Thomson Scientific) and DeepCanyon, a Hewlett-Packard company.

After receiving her MBA from the University of Chicago in 1985, she began her career in online publishing at Dialog where she built a collection of M&A and financial database products, published a series of business and intellectual property CD-ROM titles, and was responsible for licensing content from dozens of publishers. At Individual, Inc., she managed content development and publisher relations for online news and pharmaceutical business intelligence products from PJB, Adis, IMS, and Windhover.

In 1995, Janice launched a consulting practice that specialized in strategic marketing, product positioning, and channel partner strategies for B2B, scientific, and medical publishers. She has consulted as part of the Shore Communications network and with GrandView Insight. Clients include major publishing firms, including Thomson, Reed Elsevier, D&B, McGraw-Hill, Hewlett-Packard, as well as many smaller publishing and technology firms.

Janice is a frequent speaker at industry conferences and has published reports on channel strategy The Channel Partner Handbook, 2004) and publisher revenue models (How Publishers Can Profit from Contextual Advertising Models, 2003), both published by Shore Communications, Inc. Janice served as program chair for ICG's Health Content conference.

She is a member of SIIA, SSP (Society for Scholarly Publishing), Boston KM Forum, and 2008 co-chair of BWIN (Boston Women in Information Network). Janice speaks French and is a competitive tennis player.

Iain Melville
Chief Executive Officer, Reed Construction Data

Iain Melville is an accomplished and experienced business leader, who blends natural strategy and innovation skills with a strong focus on execution and delivery of results. He is a specialist in the development and growth of information and data businesses in the B2B sector.

With more than 20 years experience managing the prosperity, growth and development of Internet, data, publication and event businesses, Iain joined Reed Construction Data from sister company Reed Business Information U.K., where he was managing director. His responsibilities included leading the publishing and data businesses for the international Chemical and Aerospace markets in addition to company-wide strategy and M&A activities. Prior to joining RBI in 2001, Iain was Executive Director for the UK B2B division of United Business Media.

Iain is not encumbered by the narrow experience of only one industry sector. By bringing the perspective and experience he has gained internationally and in other industries to the construction information services sector, Iain has overseen significant growth and innovation at Reed Construction Data and is a determined advocate for the adoption of technology within the Architectural, Engineering and Construction (AEC) community. Under Iain’s leadership, Reed Construction Data has applied this experience to integrating improved products and service into customer and partner workflow, which has seen the company significantly grow its base of customers. A UK national, Iain is based out in Atlanta, Ga, where he resides with his wife and two teenage daughters.

Russell Perkins
Founder & Managing Director, InfoCommerce Group Inc.

Russell Perkins, Founder and Managing Director. Russell has over 20 years experience in all facets of the database publishing industry. Most recently, Russell was President/CEO of Dorland Healthcare Information, a venture capital-backed database information company serving the healthcare industry. Prior to that, Russell was Vice President of what is now a division of Incisive Media.

Previous to that, Russell was Group President at North American Publishing Company, where he was responsible for development and launch of its of media information and graphic arts industry databases. Russell has also been a staff consultant at AT&T, and an editor at Thomas Publishing Company.

Russell is also the founder Morgan-Rand, Inc. a publishing and consultancy firm serving the yellow pages and specialty directory markets. Morgan-Rand produced the Report on Directory Publishing, a monthly newsletter, and the National Directory Conference, both of which were sold to SIMBA Information, now a unit of MarketResearch.com, and re-acquired in 2003. Russell is the author of Directory Publishing: A Practical Guide, which is now in its fifth edition, and InfoCommerce: Internet Strategies for Database Publishers.

"One of the most important opportunities -- and challenges -- for data content producers is to move up the value chain from being providers of standalone information to providing what we like to call "data that does stuff" -- content integrated with applications and workflow so that it becomes a fundamental and inextricable part of the customer's business activities.

Megan St. John
Managing Director, InfoCommerce Group Inc.

A 25-year veteran of the publishing and information business, Megan has run operations for both large and small companies across a wide array of industry specialties and formats.

Megan is the former president of Simba Information, Inc., recognized as the leading authority for market intelligence and forecasts in the media and publishing industries. Simba Information, which produced newsletters, directories, magazines and market research products, as well as industry conferences, is now a unit of MarketResearch.com.

Prior to Simba, Megan was publisher of PBI Media's Electronic Commerce Group, comprising a roster of 16 newsletters on the technologies and transactions of the extended enterprise. PBI Media, now renamed Access Intelligence, publishes magazines, newsletters and directories for the electronic commerce, aviation, defense, and telecommunications industries and is a VS&A Communications Partners III portfolio company.

Before joining PBI, Megan was Vice President, Corporate Development at Achieve Global, world leader in corporate training and development, where she directed the company's strategic planning, customer service satisfaction measurement, and research activities around the world.

For InfoCommerce Group clients, Megan leads engagements focusing on areas such as product development and evolution, market positioning, customer research and overall corporate strategy. She is also a frequent speaker at industry events and forums.

Scott Taylor
Managing Director, InfoCommerce Group

Scott has over 15 years of experience creating and selling information solutions.' His particular expertise is in DaaS (data as a service) and master data management as well as developing successful go-to-market approaches that build businesses. At ICG, Scott focuses on helping clients identify opportunities to commercialize existing data assets and create new revenue streams.

Scott spent fourteen years at Nielsen (formerly VNU) where he led the creation and execution of the TDLinx business. TDLinx became the defacto standard for location information management, customer master coding, data integration, and seamless communications for consumer packaged goods manufacturers, beverage alcohol suppliers and the companies that serve them. In his role as General Manager he was responsible for strategy, marketing, sales, account management, alliances and technical relations.

Prior to TDLinx, he worked at Progressive Grocer magazine and at a variety of in-store media start-ups including VideOcart (the first computer on a shopping cart).

He has been a contributing editor to PROMO Magazine with a regular column called "The Customer Files." His thoughts have also appeared in CGT, GMA Forum, Progressive Grocer, Supermarket News, Advertising Age and USA Today.

He is a regular participant and speaker at industry conferences, seminars and user groups focusing on data integration, master data management, CDI and retail consolidation. Scott recently began speaking on ways to increase sales effectiveness through a session called Selling IS Everything.