Conference Program
Join us at Health Content08 for a holistic view of the health content business and get the clarity and context you need. This is the only conference that brings together everyone in the continuum of commercial health-related information – from the traditional publishing powerhouses…to the born digital content producers…to the new class of intermediaries that are connecting the buyers and sellers and helping to navigate the still uncharted roadmaps to growth.
Together we’ll examine the 5 most transformative health industry forces from a content-centric view. Register now for the one event where you will get an understanding of where best to focus your new content efforts – and with whom.
Day 1 - Wednesday, November 12
- Registration 1:30 - 2:00 pm
- Innovators Showcase - 2:00 - 5:00 pm
- Cocktail Reception Sponsored by Berkery Noyes - 5:00 - 6:30pm
Meet the industry transformers, those standout companies who are re-defining how health content is delivered and used. The spotlight will be on emerging content companies who are moving the industry forward in four keys areas: Consumer Healthcare Information, Clinical and Point-of-care Information Services, Price and Quality Metrics, and Personalized Medicine. Each demonstrates innovation in business models and partnering, as well as clever applications of technology, and all have an exceptional understanding of how to improve efficiency via health content.
Join Berkery Noyes Investment Bankers, the leading m&a advisor to the health content industry, at a cocktail reception where they will provide the cheer and the setting for you to mix and mingle with those who have both defined the industry and those who are re-shaping it.
Day 2 - Thursday, November 13
Setting the Theme
Russell Perkins, Founder & Managing Director, InfoCommerce Group
Keynote Presentation
Content providers are reconsidering their business models in the face of new opportunities and challenges, including the significant increase in consumer demand for health information. Technology is the new intermediary between key stakeholders in the healthcare vertical, building greater efficiencies, driving innovation and generating profits. West Shell III, Chairman and CEO of Healthline Networks, will address best practices, promising opportunities and potential pitfalls, as health content companies navigate this rapidly-evolving landscape and discuss how content companies can build equity through innovative online distribution and advertising models.
West Shell III, CEO & Chairman, Healthline Networks
Health Content in Perspective: The Big Picture
Health Content Advisors will take this occasion to unveil our current worldview of the health content industry that will help you answer the all important question – Where do I fit in the health content information supply chain? We’ll unveil a new market-centric industry landscape in which content is being re-positioned and re-packaged for new markets by new intermediaries and show you how your world is being re-shaped for the better.
Janice McCallum, Managing Director, Health Content Advisors
Consumer-Driven Healthcare
How do you make money when content is free? We’re still in make it up as you go along mode, but some business models hold more real promise than others. Hear about the ones that are emerging today and will likely be around tomorrow.
Lois Drapin , Principal, Lois Drapin & Co., [Moderator]
Jack Barrette, CEO & Founder, WEGO Health
Scott Heimes, SVP, Consumer Solutions, OptumHealth
Innovations in Evidence-Based Medicine
How do you make money by combining content and tech? Nowhere is the promise of infocommerce more in evidence than in Evidence-based medicine (EBM) and point-of-care delivery. EBM is spurring the development of innovative decision tools that improve treatment outcomes and healthcare choices. Get a look at these best of breed products that are doing well by doing good.
Tom O'Connor, Managing Director, Berkery Noyes [Moderator]
Nancy Greengold, MD VP & Medical Director, Hearst Business Media
Sundeep Karnik, MD, SVP Strategy & Development, Elsevier Health Sciences
Gary Kennedy, CEO and Chairman, RemedyMD
Linda Peitzman, Chief Medical Officer, Wolters Kluwer Health
Lunch
Hosted by Really Strategies, producer of RSuite, the industry’s only award-winning content management system built on top of a native XML repository.
Lively up your Content
How do you make money by educating consumers? Patients in unprecedented numbers are turning to the Web for information to ensure their recovery or support their ongoing healthcare. Get new ideas for how you can re-cast your content for the non-professional market and use the latest Web trends – online video, virtual worlds and social networking - to turn educated consumers into your best customers.
Megan St. John, Managing Director, InfoCommerce Group [Moderator]
Deborah Breen, Director, Medical Market Development, EBSCO
Helen Hoart, President, Staywell Consumer Health Publishing
Nina Sossamon-Pogue, Vice-President, BenefitFocus Media
Clinical News to Clinical Tools
Want to be a solutions provider? Smart magazine, newsletter, and journal publishers are combining their core information with online applications. This is the essence of infocommerce, and we will take you behind the scenes to show you how these publishers have created productivity tools for treating patients, managing practices and staying current on new research and regulations.
Teri Mendelsohn, President, Mendelsohn Consulting [Moderator]
Mike Alic, Vice President, Electronic Media Group, Advanstar Communications
Scott McQuigg, CEO, ConnectivHealth
Carolyn Simpkins, MD, Business Development Manager, BMJ Point of Care
Getting Clear on Price Transparency
Grassroots consumer ratings, competition in medical services, and policy changes are all increasing the demand for pricing and value metrics. And there’s no shortage of data – provider organizations, payers, federal and state regulators –all are offering new data to support their competitive position. But the offerings are still very fragmented and lack standards that facilitate true comparable measures. See who is tackling the problem in a way that will help clear the fog.
Russell Perkins, Founder & Managing Director, InfoCommerce Group [Moderator]
Danny Ezrol, VP Strategy & Business Development, HealthGrades
Saroja Mohanasundaram CEO, Healthbase Online
Ronni Sandroff, Director/Editor, Health and Family, Consumer Reports
Let’s Get Personal
Genetic-based medicine. Personalized health records. High-end medical concierge services. See how the trends in personalized medicine are being turned into big opportunities for medical publishers.
Janice McCallum, Managing Director, Health Content Advisors [Moderator]
Rishi Sikka, MD, Chief Medial Officer, Praxeon
