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Come to Health Content07. You’ll see how content providers are working with new technology partners and distribution channels to create richer, more sophisticated products that meet the needs of the 21st century healthcare market, both professional and consumer. You’ll learn the new tools of the trade, new ways of doing business and new ways of thinking. You’ll find new direction, new opportunities and new business partners. This conference’s audience is commercial health content producers and syndicators. Its mission is to examine the six most transformative health industry forces from a content-centric view. Its setting will provide high-caliber networking among both the traditional publishing powerhouses and the born digital content producers. Register now for this inaugural event where you will get an understanding of where best to focus your new content efforts – and with whom. |
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Keynote Speaker:
Health Content07 Platinum Sponsor:
Health Content07/InfoCommerce 2007Double Package Health Content07 attendees have the opportunity to attend one or both days of InfoCommerce 2007, the definitive annual conference for producers of commercial data information products. Double your networking and dealmaking opportunities by staying on to attend InfoCommerce 2007, September 25-26, at the same location. See registration form for details.
Health Content07 Sponsors:  
Conference Location:Health Content07 will be held at The Park Hyatt Hotel A special conference discount hotel rate of $239 is 800-778-7477 (within the U.S.) Park Hyatt Philadelphia |
Registration, 8-8:45 am
Setting the ThemeJanice McCallum President, GrandView Insight Russell Perkins Founder & Managing Director, InfoCommerce Group Keynote PresentationMatthew Dumas, SVP/Managing Director, NielsenHealth Consumer-Driven HealthcareYou can regard it as convergence or disruption or creative destruction, but for publishers it’s opportunity. Healthcare is embarking on a new era. Consumers are being forced to assume active control over their medical choices. Innovations in biological science are producing an explosion in health data. And the Web provides the global information system to access this data. “Crossover” points for traditional health publishers abound and in this session you’ll find out how many are successfully and lucratively crossing the institutional divide and taking their content to places it has never gone before. John Morrow, Co-Founder, The Ratings Guy.com Tod Fetherling, CEO, Relegent Steve Parker, Co-Founder, Managing Partner, Level Wing Media GrandView Insight ResearchJanice McCallum, President, GrandView Insight Laurie Webster-Saft, VP, Research, GrandView Insight Evidence-based Medicine
Evidence-based medicine (EBM) and point-of-care delivery are re-shaping the practice of medicine. Early entrants in this field often found that traditional publishers couldn't provide relevant content quickly enough or in the right format. But publishing technology has closed the gap. Licensing deals now abound. Get an insider’s look at recent noteworthy deals, and learn what combination of content and technology work best to deliver best-of-breed EBM products. Michael Takats, VP and General Manager, MD Consult Scott Grillo, VP, Digital Product Development, McGraw-Hill Professional John F.P. Bridges, Ph.D, Johns Hopkins Bloomberg School of Public Health Beth Nash, MD, Product Development Manager, BMJ Group Medical Content’s Extreme MakeoverConsumers and nonspecialist practitioners represent lucrative new markets for content providers able to recast medical research data for new audiences. Learn how some innovative companies are re-purposing, re-packaging, and re-positioning their content to take it to places it’s never been before, including direct-to-consumer applications, e-detailing to physicians, and other nontraditional applications. Robert Battista, CEO, Doctor Evidence Christine Harrington, VP, New Product Development, SmartBrief Alex Frost, VP, Research Initiatives, Sermo The New Shape of Consumer Healthcare PortalsWith consumers now spending vast amounts of time searching for health information online, clearly there is huge opportunities to make content more organized and more accessible, and to separate good information from bad. Yet the experience of consumer health portals to date has been decidedly mixed. Hear about what content and features consumers really want, how portal providers are responding and what collection of content and features the next generation of healthcare portals need to succeed. Rich Kreisman, VP, Business Development, Healthline Network Bill Allman, General Manager and Chief Content/Creative Officer, The HealthCentral Network Carla Wojnaroski, VP, Consumer Health, iVillage/NBC Universal Dr. Holly Atkinson, Medical Editor-in-Chief, Everyday Health Network Learning the New 3R’s: Healthcare Quality MetricsThere is an incredible amount of quality information online for those researching a new car purchase. Huge initiatives are helping consumers find the best local plumber or pizzeria. Yet, consumers seeking to evaluate or choose a physician, hospital, or nursing home, or trying to evaluate a new drug or medical procedure still struggle to find trusted and useful content. Consumer-directed healthcare is changing that, providing new emphasis and urgency for trustworthy ratings, rankings and recommendations. Arguably the most powerful and actionable of all consumer health information, the 3R’s present both opportunities and minefields, and this session will tackle them both. Patricia Joseph, Chief Marketing Officer, Advanstar Communications William Liss-Levinson, Ph.D., VP, Chief Strategy & Operations Officer, Castle Connolly Medical William D. Marder, Ph.D, General Manager, SVP, Thomson Medstat Katherine Rowell , Chief Operating Officer, QC Metrix Bringing Together Content with TechOn the supply side, advances in technology have enabled the production of digital content that can be packaged for multiple distribution platforms and tailored to multiple audiences. On the demand side, IT systems, wireless access, ubiquitous Web availability and Web 2.0 interactive features have driven medical practitioners, healthcare intermediaries and consumers to expect immediate access to current information. We’ll identify the key technologies that are re-shaping healthcare and show you how content companies can plug into the best early stage infocommerce opportunities. Russell Thomas, CEO, Gold Standard Joshua Seidman, Ph.D, President, Center for Information Therapy Conference Crossover Cocktail Reception5-7 pm Park Hyatt XIX Nineteen Café Wrap up your mind-expanding day at Health Content07 with high-calibre networking in a low-key setting high above Philadelphia at XIX Café Nineteen. Mingle with your health content colleagues as well as with those arriving to kick-off the main InfoCommerce 2007 conference. Cocktail Reception Sponsor: 
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