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	Bill Allman General Manager and Chief Content/Creative Officer, The HealthCentral Network William F. Allman is formerly Senior Vice President and General Manager of Interactive New Media for Discovery.com, where his duties involved the strategic planning and day-to-day management of Discovery Communications, Inc.'s Web sites, as well as overseeing strategy and development for all ITV and Broadband applications. Allman managed more than a dozen web sites for the Discovery Networks, including DiscoveryChannel.com, TLC.com, AnimalPlanet.com, TravelChannel.com, DiscoveryHealth.com, DiscoveryKids.com, DiscoveryHDTheatre.com, as well as the DCI's Digital Networks: Discovery Times, Discovery Science, Wings, and Home & Leisure. Allman has been a pioneer in Interactive Content for more than two decades: Previously, Allman was the founding general manager for the U.S. News & World Report Web sites, which launched in November, 1992. Allman was also responsible for launching U.S. News & World Report on Compuserve during the earliest days of Interactive Media, one of the first major publications to do so, and was the host of the first live cybercast from the White House with then-Vice President Al Gore. Allman also developed U.S. News' first CD-ROM project, Getting into College. Allman began his career as a journalist, helping to create the award-winning magazine Science 80, a publication of the American Association for the Advancement of Science. He then moved to U.S. News & World Report as a senior writer and editor specializing in science and health. Allman has a B.A. in English and a B.S. in Biology from Brown University.
	Dr. Holly Atkinson Medical Editor-in-Chief, Everydayhealth.com Dr. Holly G. Atkinson is an award-winning medical journalist who has engaged national audiences on a wide range of medical topics for more than 20 years. She holds degrees in both medicine and journalism and has had extensive experience as a medical correspondent, including assignments with NBC's Today show and The CBS Morning News. She has worked in print, broadcast television, and online media for both medical professional and consumer audiences. Dr. Atkinson was the founding editor of the consumer newsletter HealthNews for the Massachusetts Medical Society, publisher of the New England Journal of Medicine, and served as its editor-in-chief for more than 12 years. Dr. Atkinson has also been a columnist for New Woman magazine and a resident physician on DrWeil.com and iVillagehealth.com. Dr. Atkinson is an assistant clinical professor in the Department of Medicine and Co-director of the Advancing Idealism in Medicine Program at Mount Sinai School of Medicine, and an adjunct professor of public health at Weill Medical College of Cornell University. Dr. Atkinson has an MD from the University of Rochester School of Medicine and Dentistry, and an MS from the Columbia University Graduate School of Journalism. She graduated Phi Beta Kappa from Colgate University with a BS in biology. She is a Fellow of the American College of Physicians.
	Robert Battista CEO, Doctor Evidence Mr. Battista earned his MBA from Northwestern University's Kellogg Graduate School of Management and has a strong orientation toward building lasting companies in the helping hands industries of healthcare and education. Most recently, with Doctor Evidence, he has focused his contributions in the areas of transformational change in the healthcare industry through the democratization of medical information to patients and physicians. Mr Battista was a principal at Theracom, a specialty biotech distribution pharmacy. He is a principal and on the Board of Educational Resources/Sunburst, the largest publisher/distributor of educational software to the K12 US education marketplace. Mr. Battista has also been involved in developing and building several leading patient education and physician training companies throughout his career. “The goal at Doctor Evidence is to use clinical data to put quality back into healthcare. We get relevant, valid, clinical data into the hands of doctors and patients in a readable format so that it is actionable to their healthcare decisions. Like in all societies and economies, the great equalizer is information. We have unilaterally underestimated the audience in healthcare and kept the industry’s core information, clinical data, in a vault. Those days are coming to an end for the betterment of all in the system.”
	John F.P. Bridges, Ph.D Assistant Professor, Department of Health Policy & Management, Johns Hopkins Bloomberg School of Public Health Dr. John F P Bridges is Assistant Professor, Department of Health Policy & Management, Johns Hopkins Bloomberg School of Public Health and a Senior Fellow at the Center for Medicine in the Public Interest, New York. Dr. Bridges’ research is concentrated in three important areas in outcomes research: the inclusion of patient preferences (rather than utilities) in health technology assessment (HTA); the role that risk and uncertainty should play in medical decision making; and the application of econometric theory to the risk adjustment of adverse events. In 2006 Dr. Bridges was the recipient of the International Society of Pharmacoeconomics and Outcomes Research (ISPOR) Bernie O’Brien New Investigator award. He is the founding of editor of The Patient – Patient centered Outcomes Research, and serves on the editorial boards of PharmacoEconomics, International Journal of Technology Assessment in Health Care Expert Review of Pharmacoeconomics and Outcomes Research and Applied Health Economics & Health Policy. "The future of health information industry: Medicine is radically changing from an art that is practiced to a system that is controlled by government and/or managed care Internationally, most countries use health technology assessment (HTA) agencies to regulate patient access to innovation In the US there are forces at play to use evidence based medicine, comparative effectiveness and post market evaluation of medicines to regulate innovation so as to reduce health care costs Drug companies are changing their business model to include – at one end – better communication with the regulatory agencies and – at the other end of the spectrum – directly with patients Our scientific methods are biased towards taking societal views rather than looking at individual patients
	Matthew Dumas SVP/Managing Director, NielsenHealth Matt Dumas is Managing Director for NielsenHealth, a newly established marketing and media information service dedicated to clients in the healthcare space. NielsenHealth draws on more than a dozen existing services from The Nielsen Company to help OTC (over-the-counter) and pharmaceutical companies, medical device manufacturers and hospitals understand patient and physician needs, attitudes and behaviors. Dumas joined Nielsen in 2003 serving as Vice President, New Business Development focusing on health and beauty manufacturer clients. Leading up to his current role, Dumas implemented new integrated products and client service models to address the unique needs of Nielsen's healthcare clients. Prior to joining Nielsen, Dumas was with Procter & Gamble (P&G) for over nine years in roles ranging from brand marketing, new ventures and marketing innovation in health and beauty categories. While at P&G, he held responsibilities both in the United States and Europe. Before joining P&G, Dumas was with UNUM Life Insurance, holding business development responsibilities in disability and medical insurance products to employers. Dumas received his MBA from the University of Michigan Ross School of Business.
	Tod Fetherling CEO, Relegent An eHealth veteran, Mr. Fetherling has worked in the Internet health space for more than twelve years. From a Fortune 50 company to several start-ups, his health experience spans the hospital, health plan and television industries. Sites that he has managed include HCA, Jack Daniels, The Health Network (Fox/News Corp). Currently, he serves as Chief Product Officer for ConnectivHealth where he is responsible for product development and strategy including DiscoveryHospital.com, Verusmed.com, HealthTeacher.com and Buzzometer.com. The first Live Birth on the Internet and 30 days on Internet (Galaxy.com) are examples of his mark on the eHealth world. "Healthcare is at a critical stage and has been for more than 10 years. The stakeholders continue to neglect the overall symptoms of a very sick system and keep putting band aid solutions in place. A health system with transparency in pricing and quality and one where the consumer drives expenditures is needed. At some point, dramatic changes will have to take place and it will be very painful for the markets, the government, and ultimately the consumer. With chaos in the market, there are numerous opportunities within the for-profit and non-profit sectors to better serve the healthcare system."
	Alex Frost VP, Research Initiatives, Sermo Alex Frost is Vice President for Research Initiatives at Sermo, Inc. In his role at Sermo, Alex leads business development and is responsible for establishing strategic alliances with medical societies, publishers, government agencies, and patient safety organizations. He is the architect of Sermo’s recently announced relationships with the AMA, FDA, and medical publishers. Prior to Sermo, Alex was the founder and president of Science Editors Company, a consulting firm involved in strategic planning, proposal development, and science communications. Over the course of his twelve-year tenure, he led the development of proposals resulting in over $500 million in funding for US-based research centers. Prior to founding Science Editors Company, Alex was a Senior Science Writer and Editor at Biology Editors Company and a bench researcher in cell biology. During the course of his career, his clients have included the United Nations, NASA, Encyclopaedia Britannica, and more than 100 biotech companies and academic research centers.
	Scott Grillo VP, Digital Product Development, McGraw-Hill Professional Scott Grillo, Vice President of Digital Product Development, is responsible for developing and implementing the strategic publishing initiatives for McGraw-Hill Professional’s Digital Publishing unit. In the past two years his team has launched eight new online services and wireless/PDA applications for the medical, science, engineering, and test prep/review markets. The current product portfolio includes highly specialized, media rich, online services for students and clinicians in key medical specialties such as AccessMedicine.com, AccessSurgery.com, AccessEmergencyMedicine.com, and AccessPharmacy.com. In 2006 the group launched Harrisons Practice, a new point-of-care tool designed to deliver instant diagnosis and management for the most common conditions in internal medicine. Scott began his publishing career with Prentice Hall and has held a variety of positions in marketing, editorial, and product development in his 15 year career. Scott received his MBA in Finance from New York University and his undergraduate degree from the College of William and Mary.
	Christine Harrington Vice-President, New Product Development, SmartBrief Christine is responsible for new product and business development for SmartBrief, which publishes 65 electronic news services in partnership with leading trade associations, professional societies and corporations. Although responsible for all new product programs at SmartBrief, Christine primarily focuses on health-related initiatives, including patient- and physician-focused news services developed in partnership with medical professional societies, custom news services for healthcare products companies, and alliances with healthcare publishers. Christine has been working in news media for over 20 years, with experience on both the editorial and business sides of the industry. Prior to joining SmartBrief, Christine was VP-business development at FDC Reports, a division of Reed Elsevier that produces a number of pharmaceutical, biotechnology and medical technology business-to-business news services, including "The Pink Sheet" and "The Gray Sheet." Christine started her journalism career as a reporter at FDC Reports, and she subsequently held a variety of senior news management positions there, including executive editor. Christine's other experience includes serving as vice president for editorial at Streetmail, a former publisher of interactive e-mail newsletters in communities across the United States. In addition, Christine was director of media and public affairs for Georgetown University Medical Center. She also worked on the production staff for NBC Sports at the 1988 Olympics in Seoul, Korea, and taught English at Song Sim College in Bucheon, Korea. Christine is a cum laude graduate of Williams College.
	Patricia Joseph Chief Marketing Officer, Advanstar Communications Patricia Joseph is Vice President, Chief Marketing Officer of Advanstar Communications, Inc., a leading publisher covering the pharmaceutical market as well as clinical and practice management magazines serving the physician audience. She is especially aware of the importance of measurement and evaluation as a way to improve quality in a market based on her previous experience with companies like Dun & Bradstreet and ACNielsen. "Whether it's physicians trading information about the terms of payer contracts over lunch or patients trying to learn more about healthcare plans using evaluation services, there's never been more of a need for quality information concerning all aspects of healthcare. With consumers picking up more of the tab for their healthcare each year, the era of the educated consumer has begun. What will emerge as accepted standards? How much will clinical outcomes play a part? Or will recommendations from a trusted friend count for more?"
	Rich Kreisman VP, Business Development, Healthline Network Rich Kreisman is Vice President-Business Development at Healthline Networks, responsible for the company’s content licensing relationships with health publishers and third-party tools providers. In addition, he works closely with Healthline’s network of partners who use Healthline’s search technology, navigation tools and content services on their websites. Rich has been engaged in the professional and consumer online content world for more than more 15 years, serving as VP-Business Development at HighBeam Research, VP-Business Development at iSyndicate and VP-Business Development at Thomson Gale. At all three companies, Rich developed both inbound and outbound content licensing strategies and partnerships. Kreisman is trained as a journalist and began his working career as a reporter and editor at Advertising Age, Business Week and INC. Magazine. He graduated from Northwestern University’s Medill School of Journalism, Evanston, IL.
	William Liss-Levinson, Ph.D Vice-President, Chief Strategy & Operations Officer, Castle Connolly Medical In a career spanning nearly 30 years, William Liss-Levinson, Ph.D. has successfully transitioned from a healthcare professional in the provider sector to a senior business development executive in the publishing sector. Bill is Vice-President, Chief Strategy & Operations Officer for Castle Connolly Medical Ltd., a healthcare research, information, and publishing company and has played in a key role since 1997 in its expansion and diversification. He is involved in all aspects of the company’s operations in addition to direct responsibility for business development, strategic partnerships, new product development, marketing and sales and strategic planning. Bill has held senior positions in various healthcare organizations, and has served as: Director of Program Development for a major New York integrated delivery system; Director of Corporate Planning for a multi-level, multi-site geriatric health system; Director of Medical & Geriatric Services for one of the nation’s leading philanthropic organizations; and Director of a pioneering Hospice program. He has testified before Congress on Hospice care and Medicare reimbursement, authored chapters and articles in numerous professional publications, and has lectured and conducted workshops extensively throughout North America to both professional groups and laypersons. We're in healthcare quality metric "overdrive" at this point - and no one wants to slow down or stop the engine for a while to figure out if we know where we're going and how to best get there. We're creating objective data that neither most professionals nor most consumers can fathom. And even worse, I'm not convinced that we know enough or even care about what consumers want to know and how they make decisions. For the average man or woman on the street, a photo of a kind looking Marcus Welby-like doctor may still be far more important than a report consisting of complex outcome measures!
	Janice McCallum President, GrandView Insight Janice McCallum is president of GrandView Insight, an “evidence-based” consulting firm for STM and B2B publishers that provides market research and strategic consulting services. Over the past 22 years, Janice has held senior product management and business development positions for several pioneering information companies, including Dialog, Individual, Inc., and DeepCanyon Company (an H-P company). In 1995 she established her own consulting practice that specialized in strategic market intelligence, product positioning, and pricing of information goods. In August, 2006, she co-founded GrandView Insight with Laurie Webster-Saft to focus on combining primary research techniques with strategic industry insight to support new product initiatives for clients in the information industry. Janice has an M.B.A. in marketing and statistics from the University of Chicago, Graduate School of Business. “Large traditional publishers have mountains of authoritative content that can be leveraged for new audiences. To ramp up quickly to meet the growing demand for health care information, traditional publishers understand they need to partner with (or buy) the born-digital companies that can deliver content in the ways that doctors/health practitioners and consumers find convenient. Health Content07 will provide the "marketplace" where everyone from tech-oriented point-of-care information providers to medical research publishers to consumer web site producers will meet, discuss the most lucrative content opportunities that are driving the industry today, and identify the best options for collaboration.”
	William D. Marder, Ph.D General Manager, SVP, Thomson Medstat William D. Marder, Ph.D., is Senior Vice President and General Manager for Thomson Healthcare. Dr. Marder is responsible for directing research and database development services for the federal government, private research and policy development organizations and the pharmaceutical / medical technology industry. As a professional economist and health services researcher, Dr. Marder has authored or coauthored studies in a variety of books and scholarly journals including the American Journal of Public Health, Inquiry, the Journal of Health Economics, and the Journal of Human Resources. Most recently, his work has examined trends in spending and utilization for the privately insured population of the United States with special focus on the interaction of clinical and economic incentives in health care delivery. Dr. Marder holds a Ph.D. in Economics from the University of Chicago.
	John Morrow Co-Founder, The Ratings Guy Morrow is the co-founder of TheRatingsGuy.com. Morrow was senior vice president of Health Grades Inc., a consumer health information ratings and marketing firm. He introduced consumer profiling to the company’s Web initiatives and helped the company provide Hewitt Associates a new generation of consumer-driven health information tools to their Fortune 100 customers. Prior to joining HealthGrades, Morrow was with HCIA (now Solucient, part of Thomson Healthcare) as publisher and senior vice president of corporate development. Morrow led the Syndicated Products and International business units; directed the out-licensing of the company’s intellectual property; managed co-development alliances with corporate business partners such as McKesson, Siemens, Cerner Corporation and WebMD. Morrow founded the “100 Top Hospitals: Benchmarks for Success” first produced by HCIA. As publisher for HCIA, Morrow has published in the areas of inpatient outcomes, performance measurement, longitudinal analysis, clinical quality measurement and cost management. Morrow was CEO of CHKS Ltd, the UK’s largest health outcomes consultancy. "Knowing what consumers want is much better thinking than 'build it and they will come.'"
	Beth Nash, M.D. Product Development Manager, BMJ Group Beth Nash, M.D. is Product Development Manager for BMJ Group, publisher of the prestigious British Medical Journal and 22 specialty interest journals. The Group also produces BMJ Clinical Evidence, the internationally respected evidence-based treatment reference for physicians. Dr. Nash was instrumental in the creation and launch of BMJ Best Treatments, an online treatment guide for patients that uses the same medical evidence found in BMJ Clinical Evidence. Dr. Nash received her medical degree from Albert Einstein College of Medicine in New York City. Prior to joining BMJ Group, she had previously worked as an infectious diseases specialist and a managed-care medical director. One of her primary interests is using information technology to improve the doctor-patient relationship and facilitate shared decision-making.
	Steve Parker Co-Founder, Managing Partner, Level Wing Media Founder and President, Solos Health LLC Steve’s is a co-founder of New York City based digital media agency Levelwing Media. Founded in 2002, Levelwing’s clients include various healthcare concerns as well as non-healthcare clients. In addition, Steve is the founder of Solos Health LLC a leading consumer driven E-health company with a focus on the dietary/nutrition aspects of diabetes and heart disease as well as an ancillary website effort focused on breast cancer. Beginning his career with Fortune 500 company Columbia/HCA Healthcare Corporation he assisted to build the company’s digital media efforts into one of the most successful of its time. Moving on, Steve also worked for America’s Health Network, Medscape and iVillage, again assisting to build out extensive E-health related efforts for all three companies respectively, including the first live-birth on the Internet (still considered one of the leading streaming video efforts of all-time), the launch of HealthWatch by Medscape in conjunction with CBS, and the first online personal results experience for anti-aging expert and best selling author N.V. Perricone, M.D. Steve was named, one of the “Top 100 Most Inspiring People in Life Sciences” by PharmaVOICE Magazine in August 2007. Steve holds a Bachelor of Science in Healthcare Administration and Business from Western Kentucky University. "Consumers are clearly becoming more empowered with their own health decisions, both as a result of access to more information, tools and resources but also because of the expense of healthcare and the increasing burden that creates. I do believe we are some time away from a universal health medical record and even further from universal care for the masses, but giving consumers access to more information and making it easy to digest is the key step in this process."
	Russell Perkins Founder and Managing Director, InfoCommerce Group Russell Perkins is the founder and managing director of Infocommerce Group Inc., a Philadelphia-based researcher, consultancy and publisher serving the database information industry. Infocommerce Group is also the sponsor of the annual InfoCommerce Conference. Widely recognized as the preeminent expert on the business of database directory publishing, Russell has over 20 years direct industry experience. He was most recently President and CEO of Dorland Healthcare Information, a venture capital funded healthcare database publisher. Prior to that, he was a Group President at magazine publisher North American Publishing, and previous to that Vice President of a legal news publisher that is now a subsidiary of American Lawyer Media. Russell has also worked at AT&T, and began his career at Thomas Publishing Company. Russell was also the founder of Morgan-Rand, which became widely known in the industry for its consulting and contract database publishing activities. In addition, Russell is author of two books, Directory Publishing: A Practical Guide, now in its fifth edition, and InfoCommerce: Internet Strategies for Database Publishers. Russell has also served as a director of the organization that is now the Software Information Industry Association (SIIA), and the Directory and Database Publishers Forum & Network (DPFN). "Infocommerce is the term we use to describe the evolution of the database publishing business, from one focused on presenting users with a fixed (and invariably large) set of information and saying, in effect, “you figure out what to do with it,” to one that provides users with information specifically designed to help them get to answers and actions. There is no set path to infocommerce – how a publisher evolves his product is a function of both the information and the market served. The core tenet of this evolution, however, is that it moves database content from a passive, reference orientation, to something that is more useful, more integrated and more active. This works to preserve and even increase the relevance and value of the information to the user."
	Katherine Rowell Chief Operating Officer and EVP, QC Metrix Kathy has worked in the healthcare industry for more than 20 years, developing expertise in a number of areas including clinical outcomes, quality management and healthcare operations and policy. She applies this knowledge at QCMetrix by overseeing the management of the American College of Surgeons National Surgical Quality Improvement Program (ACS NSQIP) in the private sector, partnering with site’s to leverage the newest technologies to present and analyze data and through her consulting relationships to participating hospitals for clinical performance improvement and information technology development. Her recent experience includes working at the Dartmouth-Hitchcock Medical Center with the Surgical Outcomes Assessment Program (SOAP) to develop a continuous quality improvement model using risk-adjusted outcomes. That work led her to be recruited by the Mass General Hospital where she helped to establish the Center for Clinical Effectiveness in Surgery (CCES). Kathy also serves as a consultant and advisor to the Partners Healthcare System in Boston, MA helping the organization and its member hospitals to capture, understand and implement change in their surgery departments. Other recent work includes serving as an advisor to the Cleveland Clinic Foundation as they begin the establishment of their surgical outcomes center and surgical outcomes information systems. She is a frequent speaker at Surgical Grand Rounds and at conferences for healthcare administrators and policymakers and has published several articles and abstracts. Her academic credentials include two Masters degrees, one in the Evaluative and Clinical Sciences from Dartmouth Medical School and the other in Health Administration from the University of New Hampshire. To view more of Kathy’s work and information about the ACS NSQIP you may wish to visit the following websites: QCMetrix Inc.: www.qcmetrix.com; Massachusetts General Hospital, Center for Clinical Effectiveness in Surgery: www.massgeneral.org/surgery/cces/mission/; American College of Surgeons National Surgical Quality Improvement Program (ACS NSQIP) www.acsnsqip.org.
	Joshua Seidman, Ph.D President, Center for Information Therapy For 17 years, Dr. Seidman has been on a quest to improve health care quality—first by influencing health plans and provider behavior, then shifting to a grassroots approach by activating consumers. Since October 2001, Dr. Seidman saw the fusion of his two strategies to improve health care quality in information therapy (Ix)—the timely prescription and availability of evidence-based health information to meet individuals’ specific needs and support sound decision making. Before launching the independent, not-for-profit IxCenter, Dr. Seidman served as senior editor and director of quality initiatives for the Advisory Board Company’s Consumer Health Initiative. Previously, he was Director of Measure Development for the National Committee for Quality Assurance (NCQA). He has also worked at the Advisory Board Company as a Consultant and at the American College of Cardiology as Assistant Director of Private Sector Relations. Dr. Seidman holds a PhD in health services research and a master of health science degree in health policy and management, both from the Johns Hopkins School of Public Health. His doctoral research involved the development of a tool to evaluate the quality of health information on the Internet and an assessment of what Web site characteristics influenced health information quality. He earned a bachelor of arts in political science from Brown University.
	Michael Takats VP and General Manager, MD Consult Mike Takats is Vice President and General Manager of MD Consult, the flagship clinical reference service from Elsevier, a world-leading publisher of medical information. As General Manager, Mike is responsible for the strategic direction and ongoing product development of MD Consult and this past spring led a major relaunch to improve the search and useability of the service helping physicians quickly and easily find the information they need. Mike began his career in publishing with WB Saunders over 15 years ago and has held a number of positions ranging from finance and operations to technology strategy and product development. He has led numerous electronic publishing initiatives as Elsevier and its predecessors have made the transition from traditional print publishers to leading online solution providers. Mike holds a B.S. from the McIntire School of Commerce at the University of Virginia.
	Russell S. Thomas Chief Executive Officer, Gold Standard Russell S. Thomas has served as Chief Executive Officer of Gold Standard since September 2002. Prior to his appointment as CEO, Mr. Thomas served as Executive Vice President and Chief Operating Officer. His background includes 12 years of business and legal experience prior to joining Gold Standard. Thomas is a 1988 graduate of the University of Virginia, School of Law and received his BA from Virginia Tech in 1985. Through Thomas’ leadership, Gold Standard is advancing health information infrastructure in the Tampa Bay region, and ultimately through out the state of Florida and the nation. Gold Standard’s eMPOWERx™ wireless medication management system was awarded the 2005 MS-HUG Enabling Technologies Award by Microsoft Corp. and the Microsoft Healthcare Users Group (MS-HUG). These honors recognize the most innovative solutions and implementation in the industry and recognize the winners’ significant contributions to improve the quality of patient care. In addition, Gold Standard was instrumental in the development and support of the katrinahealth.org website during the Hurricane Katrina disaster, providing medication histories on millions of displaced citizens. The success with katrinahealth.org has been leveraged into ICERx, a national partnership of retail pharmacy chains, pharmacy benefit management companies, and public sector providers.
	Carla Wojnaroski VP, Consumer Health, iVillage/NBC Universal Carla Wojnaroski is an Internet and media executive with more than 20 years of experience in reaching and engaging consumers on the topics of health, diet, parenting/pregnancy, self-help, and living. Her experience includes working in print, online and video for Fortune 500 companies such as GE/NBC Universal, AOL and Cardinal Health. At iVillage, Carla is Vice President, Consumer Health for iVillage Total Health, where she directs the programming strategy, content and product development for the digital health brand. Carla recently joined iVillage after serving as Executive Vice President, Content and New Media for MediZine, where she developed a new online strategy for the company and oversaw the content and creative teams for four point-of-care consumer magazines that reach more than 100 million readers each year through pharmacies, doctor offices and the home. Previously, Carla was the VP/General Manager for AOL Health and Living, bringing the best content, tools, products and community to AOL’s 112 million users through a suite of 10 life management channels including AOL Health, Diet & Fitness, Parenting/Pregnancy, Coaches, Home and Food. She also served as Director of Communications for the interactive division of Cardinal Health, a Fortune 50 health services and drug distribution company, directing content and marketing activities for a consumer health web site, drugstore web sites, and interactive touch-screen computer kiosks located in pharmacies, hospitals and other health facilities in all 50 States and 8 countries. A physician’s assistant with a master’s degree in communications, Wojnaroski began her career developing health communications campaigns, writing patient education materials and supporting clearinghouses to improve consumers’ health-related behavior for NIH. She has led and contributed to hundreds of multimedia campaigns, reports, brochures, fact sheets, newsletters and other materials. Carla’s work has been nominated for Webby awards, and she has spoken on online health topics and served on panels for the Kaiser Family Foundation, National Institute on Aging, National Mental Health Association, and eHealthWorld.

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