Infocommerce: Internet Strategies for Database Publishers Table of Contents

Defining Database Publishing
  Types of Database Publishers
    Print Publishers
    Non-Print Publishers
    Internet-Only Publishers
  The Value of Structure
    Taxonomy
  Structural Integration

A Very Brief History of the Internet
  The Internet Goes Mainstream

Internet Architecture from a Business Perspective
  The Essential Internet
  Traditional Online Systems
  The Internet as Liberator
  The Internet as a Communications Network
  Creating a Web Site
  The HTML Coding Standard
  The Web Browser
  It’s All About Files
  To See It is to Own It

Important Internet Distinctions
  Net versus Web
  Business versus Consumer Sites
  Distinguish Between Types of Sites
  The Web is Not a New Business
  Distinguish Between Web Marketing and Web Sales
  Distinguish Between New Customers and Migrating Customers
  Distinguish Between e-Commerce and InfoCommerce
  Distinguish Between Quality and Quantity
  Play to Your Existing Strengths

Welcome to the Revolution
  Ubiquitous Platform
  Global Reach
Buyer Seeking Seller Model
  Interactive and Real-Time
  Value-Added Delivery Platform

The Competitive Landscape
  Assessing the Competition
    Search Engines/Portal Sites
    Internet-Only Start-Ups
    Database Publisher Web Initiatives

Print Publisher Advantages
  Existing Revenue Streams
  Established Audience
  The Power of the Brand
  The Power of Infrastructure
  How Strong is Strong?

Internet Publishing Models
The Business Model Matrix Advertising and Transaction Supported Models Free Content With Paid Listing Upgrades
Critical Success Factors
Representative Sites
Free Content With Listing Upgrades and Supplemental Paid Content
Critical Success Factors
Representative Sites
Storefront Sites
Model Mutations
Critical Success Factors
Representative Sites
Pure Subscription-Supported Models
Unlimited Subscription Access
Corporate Intranets
Critical Success Factors
Representative Sites
Limited Free With Subscription Upgrade
Critical Success Factors
Ancillary Services
Representative Sites
Third-Party Licensing
The Web Ubiquity Concept
Critical Success Factors
Representative Sites
Subscription Bundles
Critical Success Factors
Representative Sites
By the Slice
Critical Success Factors
Representative Sites
Mixed Revenue Models
Free Content With Merchandising
Critical Success Factors
Representative Sites

Short-Term Internet Strategies
It’s Just a Channel
The Best Defense
Key Short-Term Issues
Managing Subscriber Migration
Responding to Competitive Internet Start-Ups
Managing Advertiser Migration
Web Pricing Realities
Non-Print Publishers
Print Publishers

Long-Term Internet Trends
The Transformation of Publishing
Book Publishers
Magazine Publishers
Newspaper Publishers
Journal Publishers
Newsletter Publishers
Non-Print Publishers
The Bottom Line
Where Content Fits
Finding New Ways to Offer Value
Bundle Databases With Software
Vertical Portals
Information Partnering
Abstracting and Archiving
Key Trends to Watch
Source Maintenance of Data
Responding to the Challenge
Direct Distribution
Responding to the Challenge
Computer-Aided Compiling
Transactional Intermediation
Customized Content and Immediate Delivery
Integrated Information
Data Customization
Ongoing Data Feeds
Integrated Systems
Value Verification
The Differentiation Dilemma
The Power of the Brand
Flight to Quality

About the Author

About The Infocommerce Group

Index