ICG's Business Information Framework (also called the "ABCD Taxonomy") provides a useful structure for looking at the entire business information marketplace through four core dimensions: applications, business models, content and delivery. You can use the Framework (available in PDF format at the link to the left) to get a deeper understanding of the world of business information generally, but also to evaluate your own current and planned information products. The Framework helps you think about alternate ways to help structure an information product to make sure you have optimized your market opportunity. The Framework also provides you with a powerful way to assess your competitive positioning.

Interested in using the Framework to identify specific best of breed information products? Our Models of Excellence program is part of our ongoing effort to identify "who's doing it right." Tightly integrated with our Framework, you'll find our Model of Excellence product profiles provide a useful extension to the Framework.

In addition to our general Business Information Framework, we've also used our unparalleled knowledge of the health information market to develop a Health Information Taxonomy (available in PDF format at the link to the left). This Taxonomy addresses the unique cross-over characteristics of this market, which serves both business and consumer users, often with the same content. The health information market also reflects the complexity of the larger healthcare market, and consequently has unique content and distribution characteristics that are reflected in the Taxonomy.


Our industry taxonomies help you get a better understanding of market opportunities and how to optimize your own products by helping you to assess alternative models and approaches.